Senior Manager of Portfolio Creator

Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. Location

Remote About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition,  Lead Today. Create Tomorrow,  we empower our people to drive impact now while shaping what comes next. Our  One Hershey  mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.   How will you fit into the big picture?

The Senior Manager, Seasons Portfolio Creator will shape multi-year seasonal growth pipelines and ready annual portfolio news that breaks through with consumers and customers. This role combines consumer and occasion understanding, portfolio strategy, commercialization, and strategic storytelling to create distinctive product, packaging, and program news. The role leads cross-functional alignment across Research & Development, Supply Chain, Sales, and Finance and manages a team of approximately three to four direct reports.   What will you do?

Leverage consumer insights and cultural trends to identify unmet needs and develop seasonal offerings that drive incrementality and strengthen brand relevance. Build and manage a three-year seasonal innovation pipeline, balancing breakthrough ideas with scalable growth platforms. Create annual portfolios of product, packaging, and program innovations that deliver distinctive consumer and customer value. Lead cross-functional collaboration across R&D, Supply Chain, Sales, and Finance to ensure successful commercialization and execution. Translate portfolio strategies into compelling customer-facing stories that connect consumer insights with business objectives. Develop clear innovation concepts, briefs, and growth opportunities that teams can execute effectively. Oversee initiatives through the full commercialization process, from ideation and development through launch and post-season evaluation. Lead, coach, and develop team members while fostering accountability, collaboration, and high performance across the organization. Minimum Education & Requirements

Experience:  7+ years of relevant experience in marketing, innovation, strategy, portfolio management, commercialization, or a related field. Experience leading people and cross-functional teams is required.

Education:  Bachelor’s degree required. MBA or equivalent marketplace experience preferred.   Benefits & Perks

At Hershey, we offer competitive pay and a