CBS - BMC - Brand And Marketing - Marketing Automation Supervising Associate

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Marketing Automation Supervising Associate   The opportunity   We are looking for Marketing Automation Expert who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics. The individual must be flexible, motivated, have high attention to detail and must have a proven track record of working effectively with teams, and with senior leaders across the business to execute and report on campaigns.     Your key responsibilities

The candidate must have a strong background in managing projects and adhering to processes and methodical approach Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations  Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.  Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution Working with Marketo country leads and support them with increased Marketo usage and maturity Database management activities such as data clean-up and normalization to improve database quality. Management and coordination of report responses, RSVPs using Marketo or event tool platforms. Provide project support to all MarTech team members throughout various stages of the project, including testing use cases. Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously. Support process improvements and educate users on campaign best practices. Standardization and documentation of technical processes using internal systems and Marketo.  Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns. Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY. Work towards organizational objectives along with stakeholders’ project

Skills and attributes for success

Experience with marketing automation platform preferably in Adobe Marketo Engage. Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards. Awareness of Marketo API to co-ordinate between technical teams. Proven strong interpersonal with an analytical mindset and problem-solving capability. Familiarity with Agile planning and Agile project management skills.  Must be highly organized and self-motivated with a sense of urgency. Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint

To qualify for the role, you must have

Any university degree or