Manager, Omnichannel & Promotional Marketing

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

OVERVIEW 
 Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience.  This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.    Support key initiatives within a salon omni-channel journey, delivering  incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.     Cultivate and maintain  strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact,  ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.    Be the marketing liason for key digital partners within the organization,  such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.         DESCRIPTION 
 Digital Commercial Marketing lead for Aveda’s First Party and 3 Party Digital Networks   Support marketing needs for key retailer and partner milestones – assortment alignment, promotional calendars and execution,, retailer presentations  Salon Digital Program & Communications Lead  Partner with internal and external vendor network to oversee execution and delivery of key brand services and experiences that support the overall salon network, including but not limted to core digital tools such marketing library design and functionality, salon ordering tools and communication touchpoints, and value-added ‘A-Commerce’ offerings for salons   Partner with regional brand leads to determine scope of programs that are applicable to international markets vs North America  Omni Channel Promotional & Key Shopping Moments Calendar   Support the execution of promotional marketing calendar across all channels, leading content development, creative briefing and asset execution for the salon network.   Partner with Lifestyle Marketing teams to define the key shopping moments across the globe and within key markets  Digital Renovation Project Lead  Support Marketing VP and leadership team to define, roll out and execute digital renovation priorities for Aveda that transform the ways of working, creating greater transparency, insights, segmentation and communication that allow for more powerful outcomes and team efficiencies.   Vendor & Budget Oversight  Ensure timely contracts, invoices and PO’s are executed to support vendor payments and terms.

Collaboration  Provide ongoing partnership with commercial, digital, salon, store and marketing teams across Global, North America and International. Qualifications 
 Bachelor’s degree required, MBA a plus  10+ years of experience of related marketing