Sr Growth Strategy & Operations Analyst

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a Senior Analyst in Sales Development Strategy & Operations, you will turn Sales Development funnel and productivity data into actionable insights that improve pipeline generation, conversion, and efficiency across Sales Development motions (inbound, outbound, and partner). You will own visibility into Sales Development performance from routed lead to pipeline and closed-won, supporting Docusign’s Inbound and Outbound Sales Development teams. You will partner closely with Sales Development leadership, Sales, Growth Marketing, Partner teams, Finance, and Analytics to inform strategic decisions, optimize go-to-market investments, and improve how we measure impact. This role blends analytics, strategy, and execution, with exposure to executive-level decision-making. This position is an individual contributor role reporting to the Director, Strategy & Operations - Sales Development.

Monitor and analyze performance across the lead-to-SQO-to-pipeline funnel (volume, conversion, quality) for inbound and outbound motions (i.e., identifying key drivers of change and surfacing actionable recommendations to improve pipeline and closed-won outcomes) Build standardized views of performance across segments, roles, motions (outbound, inbound, partner), and geographies so leaders can quickly see what is working and what is at risk Use SQL (e.g., Snowflake) and Salesforce data to build and refine datasets that power Sales Development reporting and analysis, including lead routing, contact engagement and pipeline reporting Ensure data accuracy and consistency, proactively identifying gaps, anomalies, and opportunities to improve measurement for all motions Analyze Sales Development productivity, via Sales Development-sourced pipeline, and attribution to evaluate performance and inform investment decisions across inbound, outbound, and partner motions Partner with stakeholders to improve how we measure and optimize ROI across channels, sequences, and incentive structures Deliver insights and reporting for QBRs, weekly business reviews, pipeline councils, annual planning, and OKRs for Sales Development, with clear views by motion, region, and segment Contribute to pipeline forecasting, target setting, and performance narratives used by Sales Development and GTM leadership, including rep productivity, coverage ratios, and motion mix Collaborate with Sales Development leaders, Sales, Growth Marketing, Partner, Finance, and Analytics on high-priority initiatives, bringing structure to ambiguous problems and aligning teams around data-driven decisions Translate complex analyses into clear, concise stories and recommendations for senior audiences in Sales Development and broader GTM leadership forums (e.g., Quarterly Business Reviews) Own end-to-end delivery of moderately complex analyses and workstreams, including scoping, stakeholder alignment, and translating findings into clear recommendations and follow-up actions for inbound and outbound motions Balance short-term priorities with longer-term strategic projects that improve how Sales Development runs the business and how leaders consume insights Explore new technological approaches, specifically leveraging AI and agentic workflows, to improve reporting, diagnostics, experimentation, and narrative