Product Marketing Manager, Advertising & Engagement

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com

About this role - Product Marketing Manager, Advertising & Engagement

Genius Sports is evolving from a technology and services business into a more product-led organization. Within Advertising & Engagement, that means helping the market understand the breadth and value of our advertising portfolio — from official live data and fan identity to real-time activation products like Genius Sports Moments. This is one of the fastest-moving parts of our business: our Moment Engine now integrates with partners representing roughly 90% of the programmatic advertising ecosystem, and adoption is accelerating around tentpole moments like the Super Bowl, the NBA Finals and the FIFA World Cup.

We are looking for a Product Marketing Manager, Advertising & Engagement to help shape, launch and grow our advertising technology portfolio. This is a high-impact role within one of Genius Sports' most strategically important and fastest-growing business areas, working closely with Product, Marketing, Commercial and Revenue teams to bring complex advertising products to market in a clear, compelling and commercially effective way.

This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Advertising & Engagement marketing leadership while owning important workstreams across product launches, sales enablement, customer insight, product adoption and market positioning.

You will play a central role in helping Genius Sports tell a stronger Advertising & Engagement story: not just as a trusted provider of official sports data, but as the execution layer connecting live sports data directly to real-time advertising activation — helping brands, agencies, broadcasters and platforms move from scheduled campaigns to always-on, moment-driven advertising.

Product positioning and messaging

• Develop clear, differentiated positioning and messaging for Genius Sports' Advertising & Engagement products, translating technical capabilities into customer-centric value propositions.

• Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.

• Help sharpen Genius Sports' advertising narrative around real-time activation, official data, fan identity and AI-powered decisioning — shifting the category conversation from scheduled media to moment-driven engagement.

Go-to-market planning and product launches

• Own and support GTM plans for key Advertising & Engagement product launches, releases and strategic packages, including new capabilities, integrations and