Senior Business Analyst

Agency: Omnicom Media Job Function: Projects and Performance Improvement Job Subfunction: Business Performance and Process Improvement Job Description:

Product Strategy & Discovery Identify, evaluate, and prioritize new product capabilities based on business value, risk reduction, and operational impact. Translate business problems into clear product opportunities, including defining success metrics and expected outcomes. Contribute to product discovery through stakeholder workshops, workflow analysis, and validation of unmet business needs. Identify opportunities to standardize, scale, or automate recurring business processes within Fora. Product Enablement & Adoption Support product launches through documentation, training materials, and internal enablement sessions. Monitor post-launch feedback and usage patterns to inform iteration and improvement. Partner with Product Management to define adoption benchmarks and success metrics. Help maintain a long-term knowledge base of product decisions, assumptions, and constraints. Business Translation & Stakeholder Alignment Function as an interpreter between business stakeholders and the product/engineering teams. Facilitate structured working sessions to resolve ambiguous or conflicting business requirements. Translate complex system behavior into business‑understandable impacts, limitations, and expected outcomes. Ensure business stakeholders understand how Fora logic enforces governance, controls, and data integrity. Documentation and Testing Draft clear product requirements (PRDs, user stories, acceptance criteria) with a focus on business outcomes and data integrity. Conduct User Acceptance Testing (UAT) - ensure that data platform usage meets business requirements. Assist in quarterly and annual roadmap planning by providing impact analysis, dependency mapping, and readiness assessments.

3 or more years of business analytics experience. Technical understanding of data systems and platforms - working knowledge of Snowflake, SQL, or other advanced analytics tools a plus. Strong knowledge of the media landscape – including various media types such as Digital Managed Services, Programmatic, Traditional Media, etc. Knowledge of Mediaocean products (Prisma, MBOX, etc.) Strong data management and strategic thinking skills. Excellent verbal and written communication skills – ability to clearly define business requirements and present them to internal stakeholders. Ability to work in a dynamic, fast-paced business environment. Knowledge of Salesforce a plus. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make