International Graduate Program (IGP) – Marketing Experience Strategist (Journey Mapping & Personalization) (f/m/div)

#WeAreIn to create tiny chips and big careers. Ambition makes the difference. Are you ready for the challenge? As part of Infineon's International Graduate Program, you'll rotate through impactful roles, collaborate with global teams, and develop the skills to shape the Infineon of tomorrow. Start your journey to a career where your ambition meets endless possibilities. Are you in? Your role Key responsibilities in your new role As a Marketing Experience Strategist (Journey Mapping & Personalization) IGP , you will help shape and scale customer journeys that turn customer and business insights into measurable experiences. You'll design, orchestrate, and continuously optimize lifecycle experiences across Email, SEA, and Web personalization . Working closely with divisional marketing teams and key stakeholders, you'll help unlock smarter segmentation, stronger personalization, and measurable marketing impact, while ensuring journeys are executed efficiently through marketing automation platforms (e.g., Salesforce Marketing Cloud ) and activation teams. As you shape the future of customer marketing experiences , you will also have the opportunity to build your leadership skills needed to influence teams, drive strategic decisions, and take on increasing responsibility. This role is designed for ambitious graduates who want to lead, with the potential to grow into future leadership roles as you broaden your impact across the organization. Your program consists of the following elements: • Design omnichannel customer journeys driven by customer needs, behavioral insights, and business priorities • Partner with marketing and business stakeholders to define journey goals, success criteria, personas , segmentation, and personalization requirements • Convert insights and data into clear journey flows , decision logic, and experience blueprints • Build and launch journeys at scale i n Salesforce Marketing Cloud (or coordinate execution with omnichannel activation teams) • Define KPIs and measurement frameworks, monitor performance, and drive optimization via A/B and multivariate testing • Document functional, technical, and data requirements to enable platform improvements and advanced personalization • Support planning, creation, and quality review of Email and SEA campaigns, ensuring best practices and strong platform usage • Contribute to end-to-end campaign management , including web experience personalization and marketing platform transitions • Take part in international assignments/rotations to broaden your global perspective and build cross-functional networks • Invest in continuous development through learning sessions, conferences and mentorship • Build the strategic, influencing, and leadership capabilities needed to take on increasing responsibility and potential future leadership roles within the organization Your profile Qualifications and skills to help you succeed You are curious and interested in a broad range of topics. You don't expect things to be handed to you on a silver platter – you go search for them. You love change – which is guaranteed in the semiconductor industry. You are pragmatic and analytic, because we need both at Infineon. Standing still is not your thing. You find inspiration in teamwork, collaborating with your colleagues in the big picture. You can confidently lead and drive results in your field, leveraging your skills and expertise to achieve success. • Degree in Marketing, Business, Communications, o r a related field • Strong curiosity and motivation to explore new marketing technology and modern lifecycle practices • Excited to test new use cases and improve customer/stakeholder experiences • Comfort working in international, diverse teams within a fast-moving environment • Excellent organization and attention to detail; able to translate business needs into actionable requirements