Senior Director - Unified Experience Measurement Innovation & Experience Insights

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Overview Lilly's web footprint spans dozens of brand sites, multiple business units, and reaches consumers and providers across the globe, and it's growing fast. This role is where you build the measurement engine underneath all of it, and lead the team that turns that engine into decisions that improve digital experiences. You'll architect the platform capabilities that power data-driven decisions across every Lilly digital property globally, and lead a distributed team of Experience Leads who bring that data to life for individual brands. You'll also help define what web measurement looks like and drive innovation that surfaces key insights used by product leaders. The scope is substantial: strategy and execution across US Commercial and International Business Units, a blended team of full-time ecolleagues and contractors, and a direct seat with senior leadership shaping how Lilly understands its digital audiences, at a moment when AI is genuinely changing what's possible in this space.

Platform Insights & Capabilities specialists, owning CJA/GA4 architecture, tagging, and governance Experience Leads, embedded with brand.com and IBU sites, turning platform data into brand-specific action Voice-of-customer / survey specialists, run CX / DX measurement strategy and methodology Key Objectives Platform Insights & Capabilities Set architecture and standards for CJA (Customer Journey Analytics) and GA4 across every Lilly digital property Own CX /DX survey strategy and methodology, including a composite site experience score blending survey and behavioral data Lead A/B testing and experimentation strategy for brand.com and IBU sites, including test design, statistical accuracy, and a prioritized roadmap Enforce tagging taxonomy and instrumentation standards so data is credible across every property Own governance for who can see, edit, and act on measurement data, building on the existing AEM access model Experience Leadership Lead the group embedded across brand.com, IBU sites, and other properties, turning platform output into brand-specific recommendations Define what counts as insight at Lilly: not a dashboard, a recommendation with a number behind it Run a blended FTE/contractor model held to one bar for quality and culture Mentor teammates to lead, not just deliver: strengthen their measurement judgment, their command of the systems they own, and their ability to tell the insight story to brand leadership, whether their growth path runs through people management or deeper technical and influence leadership Develop and run a repeatable up-skilling program for the full team, covering training curriculum, shared standards, and hands-on mentoring, so capability grows across the group, not just through individual mentorship Transformation Build the case and roadmap for treating measurement as a product, not a project Partner with Product Managers on brand.com to embed measurement into planning cycles from day one Advance Lilly's shift to a true product operating model, with PMs owning web experience outcomes Separate AI signal from AI noise: identify where it genuinely compresses the distance between data and decision (automated insight generation, anomaly detection, natural-language querying of CJA/GA4), and hold a credible point of view on what's ready now versus