Marketing Communications Architect, Amazon Ads Marketing

We're building an AI-native marketing organization — one where information flows through intentional systems rather than ad-hoc effort, where institutional knowledge is accessible without asking someone, and where a distributed org can stay aligned. We need a marketing communications expert to architect that future through well-crafted communications and systems — bringing our marketing org together around our shared vision and business priorities. To engage and inspire our marketing org, you'll develop the communications strategy, including town halls and narratives, crafting org change announcements, and producing a weekly digest while simultaneously building the channels, governance, and automation that make those outputs sustainable and scalable over time. This is a hybrid of creator and systems architect. You produce high-quality communications — leadership narratives, org announcements, digests, cascades — and you build the infrastructure that makes that production repeatable, measurable, and increasingly automated. Your starting questions are: Who needs to know this? How will they find out? How should it be positioned for that medium? And should this be pushed to people, or should it be available for them to pull when they need it? Then you both craft the communication and build the mechanism so it's easier next time. The expectation is that you produce and architect from the start — crafting high-quality communications while building the systems that make each subsequent one faster. Over time, the mechanisms carry more of the routine load, freeing you to focus on work that requires real craft: high-stakes narratives, sensitive changes, and strategic storytelling that can't be templatized. Key job responsibilities Communications Production - Write, produce, and deliver leadership communications — town hall scripts, org announcements, program milestone messages, and change narratives - Produce recurring communications — weekly/biweekly digests, leadership roundups, and program updates - Craft communications that respect the medium: you design for the format and you write for the audience. - Partner with the VP and Directors on what the org hears, when, through which channel, and from whom — you own the editorial calendar and deliver against it Audience Architecture & Channel Governance - Own and operate the organization's primary communication channels: the org-wide Slack channel, the VP-level distribution alias (500+ recipients), and the sub-channel ecosystem across multiple marketing sub-orgs - Design the audience map: who needs to know what, how granular does segmentation need to be, and which channels serve which audiences - Establish and enforce governance for each channel — what belongs where, posting cadence, who has send access, signal-to-noise standards - Audit and rationalize existing distribution lists, aliases, and channels — eliminate redundancy, close dead channels, ensure coverage without overload Storytelling & Content Strategy - Own the narrative strategy for the org: tell the story of what's happening here — new programs, operating model changes, cultural shifts — in a way that builds understanding and forward momentum - Develop frameworks for format selection: when to use a Slack post vs. email vs. All Hands topic vs. async video vs. wiki update - Create templates and playbooks that enable Directors and program leads to self-serve on routine communications — while you own the high-stakes, high-craft pieces - Balance the "communication mix" — leadership messages, program updates, cultural moments, operational information — so the org isn't drowning or starving Mechanisms & Automation - Build the systems that make recurring communications self-sustaining: automated distribution, templated formats, scheduled cadences - Implement AI-native approaches where appropriate — automated drafting for routine comms, intelligent routing, content personalization by audience segment -