Sr Brand Communications Consultant

Department: Marketing Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

As a Sr Brand Communications Consultant, you’ll help shape the strategy and creative that power Southwest's next chapter, guiding working that drives demand and connects meaningfully with Customer and Employees. You’ll guide internal Creative Teams and agency partners to build integrated advertising across broadcast, digital, social, email, web, print, and out-of-home that is on brief, on time, and on budget. You’ll partner closely with Business Leaders across Marketing, Operations, and Finance to translate strategy into creative platforms, optimize briefs, and align work to Southwest’s brand vision, voice, and business priorities. You'll help shape the strategy and creative that power Southwest’s next chapter, guiding work that drives demand and connects meaningfully with Customers and Employees. Additional Details The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Lead internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives Drive cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope Influence creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities Optimize strategic and creative briefs to inspire our brand vision in the creative output and clearly outline expectations for creative deliverables Present creative work to key stakeholders to share point of view and gain alignment and approvals Assess operational performance, creative performance, and customer insights to identify key challenges and performance improvement opportunities Identify process improvements, evolving business needs, industry trends, and advancements in the field of advertising and marketing May perform other job duties as directed by Employee's Leaders Knowledge, Skills and Abilities Expert knowledge of production processes and budget requirements for multiple mediums, including but not limited to broadcast, digital, print, and out-of-home. Advanced knowledge of media and channel best practices within a communications ecosystem Skilled in Microsoft Excel, PowerPoint and Word Skilled in writing and developing creative briefs Skilled in prioritizing effectively and hitting set timelines Skilled in evaluating performance results and identifying opportunities for optimization Ability to think strategically and evaluate work from both a creative and strategic perspective Ability to communicate in an effective manner in both written and verbal formats Ability to deliver quality work within a low-cost environment Education Required: High School Diploma or GED Experience Required: Expert level