Digital Product Manager - Band 2

Job Location MUMBAI GENERAL OFFICE Job Description P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams have helped us grow into a global company that is governed responsibly and ethically, that is open and visible, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters. Dedication from Us:   You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative workspaces where new insights thrive. All the while, you'll receive outstanding training to help you become a leader in your field. It is not just about what you'll do, but how you'll feel: encouraged, valued, purposeful, challenged, heard, and inspired.

Continuous mentorship – you will collaborate with peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and encouraging work environment– employees are at the center, we value every individual and support initiative, promoting agility and work/life balance.

Responsibilities Own the product vision, strategy, roadmap, backlog, prioritization, delivery, adoption, and value measurement for digital products supporting Category and Brand Operations teams. Partner with Category, Brand, Media, Analytics & Insights, and Agency stakeholders to understand business problems and translate them into scalable digital product capabilities. Build strong understanding of how categories function, including mental availability, physical availability, market share, penetration, portfolio performance, innovation, consumer behavior, and shopper journeys. Develop working knowledge of the brand management lifecycle including brand health, equity, media planning, campaign execution, post-evaluation, asset management, and business stewardship. Work with business teams to leverage data sources such as Nielsen, HHP, BARC, retail data, campaign data, consumer research, and internal business performance data. Drive product capabilities that improve media planning, campaign measurement, category analytics, marketing effectiveness, business reporting, and self-service decision-making. Bring MarTech understanding into product strategy, including concepts such as first-party data, customer data platforms, audience segmentation, match rate, identity resolution, OTT, programmatic media, CPA, CPM, CPC, ROAS, attribution, and campaign performance measurement. Collaborate with engineering, data, design, architecture, and vendor teams to convert business requirements into workable solutions. Define product KPIs, adoption metrics, value metrics, and operational health measures to ensure products deliver measurable business impact. Drive user adoption through communication, training, change management, stakeholder engagement, and continuous feedback loops. Ensure product decisions balance business value, user experience, data quality, technical feasibility, security, stewardship, and long-term sustainability. The Ideal Candidate Is a business-first Product Manager who understands that digital products must solve real business problems, not just deliver technology features. Has strong curiosity about brands, consumers, categories, media, marketing effectiveness, and how data influences business decisions. Can comfortably engage with Category Leaders, Brand Managers, Media Planners, Analytics teams, Agencies, Engineers, and IT partners. Understands how brands grow and can connect concepts like mental availability, physical availability, consumer insight, media reach, and campaign effectiveness to