Manager eCommerce

Purpose & Overall Relevance for the Organization:   TMALL adidas O utdoor store (TM OD ) plays a key strategic role in accelerating our digital brand eCommerce strategy in China. As one of the flagship store on Tmall, to shape the store as new outdoor concept " 山川里 "— designed to attract outdoor and causal outdoor high value TMall consumers. Build this store into the definitive lifestyle/ outdoor beacon on Tmall, through a premium, end-to-end consumer experience will be key success for this role.   Key Responsibilities:

Store Strategy & Performance Ownership

Accountable for end-to-end management and all KPIs of the TMO D store. Develop and execute the store business plan, activation calendar, and holistic strategy to achieve commercial targets.

Daily Operations & Cross-functional Leadership

Drive high-quality day-to-day operations for TMO D store. including product presentation, site design, and traffic management. Lead internal collaboration with Digital Buying &Trading, Digital Marketing, Operations, and Analytics teams, as well as external vendors and agencies.

Data-Driven Insights & Reporting

Analys is store performance, generate product and operational insights, and deliver clear reporting and optimization recommendations to senior management. Translate learnings into actionable plans for future seasons.

Platform Collaboration & Innovation

Proactively identify and drive co-creation projects with Tmall to enhance store innovation, consumer experience, and platform engagement. Serve as the key liaison with Tmall to align platform resources and initiatives.

Cross-functional Collaboration & Integration

Act as the primary interface with adidas cross-functional partners—especially Digital marketing, Brand Marketing, CRM, and the O utdoor BU—to integrate brand concepts/activations and ensure a premium, consistent consumer experience on Tmall.

Platform Expertise & Adaptation

Continuously deepen understanding of Tmall’s mechanisms, tools, and trends to optimize store operations and swiftly adapt to platform changes.     Key Relationships:

Platform store management team Digital Buying & Trading team Digital marketing team Digital Operations team Digital Business Planning & Analytics team Brand Activation team CRM team Originals BU External agencies Tmall Sports Industry team

Bachelor or Master’s degree required, with solid years in SPORTS/FASHION /Outdoor industry with at least 5 years in eCom business Strong experience in working with Tmall/platforms Experience in planning and managing large budgets across channels while achieving high volume growth targets. Deep thinking and daily running business skillset to achieve the tremendously performance. Maintains a positive outlook, foster a resilient, can-do attitude in the face of challenges. Skilfully navigates obstacles and finds creative solutions to problems with limited resources. Demonstrates a strong enthusiasm for e-commerce and a genuine interest in enhancing the online shopping experience. MNC background and sensitive in cross-culture environment Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly. Excellent English language skills .