Business Development Senior Director, Digital Marketing

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...

Kantar helps the world’s most influential brands grow by combining deep human understanding with advanced technology. We move beyond standalone insights to deliver connected, decisionready intelligence that helps brands act with confidence in a more complex world. At Kantar, smart, curious people work together on challenges that genuinely matter. As a Digital Marketing Business Development Senior Director at Kantar, you will play a key role in shaping how some of the world’s leading brands grow in an increasingly complex digital landscape. This role sits at the intersection of data, insight and commercial strategy, helping clients make better marketing decisions before formal briefs even exist. You will focus on identifying emerging client needs across digital marketing and media teams, building early relationships with senior decision makers, and creating demand by connecting client challenges to Kantar’s capabilities. This is not a reactive sales role. It is about being present in the market, building credibility, and influencing thinking early. You’ll work closely with colleagues across Kantar to bring together expertise in areas such as communication testing, campaign measurement and search optimisation, translating this into meaningful opportunities for clients. Your ability to open conversations, shape thinking and turn early engagement into commercial outcomes will be central to success. This role offers the opportunity to work with influential brands, contribute to a fast-evolving AI-enabled environment, and help define how Kantar grows its presence in digital marketing. If you enjoy building relationships, spotting opportunities early and turning insight into action, this role will give you the platform to do that at scale. What You’ll Be Doing Identify and develop new business opportunities across digital marketing and media organisations Build a strong pipeline of early-stage client engagement Form trusted relationships with senior decision makers and budget owners Shape client needs and position Kantar solutions ahead of formal procurement Lead compelling proposals and pitches that convert into revenue Ideal Skills & Experience Proven experience creating new business opportunities and opening client relationships Strong network within digital marketing, performance marketing or media environments Ability to engage and influence senior stakeholders in commercial settings Confidence translating client challenges into clear, relevant proposals Curiosity, resilience and motivation in a fast-moving environment Why join Kantar? Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of experience and global reach. What makes this moment different is how much is changing at once. We are working on the world’s most influential brands, investing in AI and technology, and evolving how intelligence is delivered. The work is becoming more connected, more dynamic and more impactful. People joining Kantar now are not stepping into something finished. They are joining a business that is evolving, and they will help shape what comes next. If you want to work on iconic brands, solve complex problems, learn from exceptional people and do work that genuinely makes a difference, Kantar offers that opportunity. #LI-Hybrid #LI-ED2 Location London, South Bank CentralUnited Kingdom Kantar Rewards Statement At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.     We go beyond the obvious, using intelligence, passion and creativity