Digital Marketing Manager

Description & Requirements

Be part of something great Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people’s lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care. • This role is responsible for implementing and leading new, effective, compliant and high‑performing MarTech and digital marketing delivery across operational contracts. Ensuring channels and user journeys meet contractual, regulatory and operational objectives within agreed, cost-effective budgets. • The role provides digital leadership and specialist expertise, implementing new technologies and upskilling Operational and Marketing teams to drive consistent standards, innovation and continuous improvement across all customer‑facing digital activity, aligned to global operations • It ensures digital marketing investment delivers measurable impact, using data, analytics and continual optimisation to improve user experience, outcomes and return on spend. Salary - £45,000 - £52,000 Fixed term contract for 12 months. Home based.

1. Provide digital leadership and subject matter expertise in the implementation and ongoing management of new marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe Express). Lead digital‑first operational marketing delivery, including channels, automated journeys, workflows and A/B testing, aligned to contract requirements, budgets and outcomes. 2. Manage digital performance measurement and optimisation of new technologies, implementing robust tracking (e.g. pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear, evidence‑based recommendations to increase effectiveness and efficiency. 3. Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag Manager and Search Console, ensuring compliance with GDPR, consent and regulatory requirements while proactively identifying risks, issues and improvement opportunities. 4. Manage and continually optimise customer‑facing digital channels, including websites, case management, marketing automation platforms, ensuring strong UX, SEO and AIO performance, accessibility, compliance and conversion‑focused end-to-end journeys across all touchpoints. 5. Use demographic insight and research to enable targeted and personalised activity across digital channels and relevant offline activity, creating fit‑for‑purpose creative assets using Adobe Express. 6. Work in close partnership with operational teams and key stakeholders, translating contractual and operational requirements into effective, cost‑efficient digital and creative solutions. Provide clear performance reporting and upskill operational teams to enable increasing self‑sufficiency where appropriate. 7. Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous improvement through innovation, data‑led decision‑making and best practice adoption. Key Internal Stakeholders & Relationships Operational Leadership Teams Policy and Strategic Engagement, and Integrated Communications Teams Global Tech teams and Comms and Marketing teams Digital, Developer, Data Protection and ISO teams Key External Stakeholders & Relationships Technology and Martech providers (Adobe, Meta, Google, Hubspot etc) Agencies Chartered Institute for Marketing (CIM)

Essential • Significant, hands‑on experience implementing, owning and scaling Adobe Experience products and platforms (including AEM, Adobe Analytics and Adobe Express), with a strong track record of integrating new digital technologies into organisations and operational environments. • Demonstrable end‑to‑end ownership of