Sr Marketing Automation Specialist

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex. Overview Makes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system. Responsibilities Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization. Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client. Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience. Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals. Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance. Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform. Provides documentation and training to support marketing automation specialists. Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives. Qualifications Bachelor's Degree - Required 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. . 3 years of experience in Salesforce.com experience. 3 years of experience in Data management in and out of modern CRM or marketing automation platforms. Marketo Certified Expert - Preferred Compensation In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $80,300 - $126,200. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range. Live the Paychex Values Act with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you? We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. We value your development: Our