Marketing Specialist

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

This position is based in our Jeddah location within Abbott Nutrition International (ANI).   Divisional Information Abbott Nutrition International (ANI) Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

The Marketing Specialist is responsible for supporting the development and execution of marketing strategies and campaigns to drive awareness, engagement, and growth of healthcare products, services, or brands. The role involves collaborating with cross-functional teams, managing marketing materials, analyzing market trends, supporting healthcare professional (HCP) engagement programs, and ensuring all marketing activities comply with healthcare regulations and company policies.

Brand & Marketing Execution Support the implementation of annual brand and marketing plans. Coordinate and execute promotional campaigns across digital and traditional channels. Develop and adapt marketing materials, including brochures, presentations, emails, websites, and social media content. Ensure brand consistency across all customer touchpoints. Market & Competitive Analysis Monitor market trends, competitor activities, and customer insights. Analyze sales and marketing performance data to identify opportunities for growth. Conduct market research to support strategic decision-making. Prepare periodic market intelligence reports. Healthcare Professional (HCP) Engagement Support the planning and execution of medical congresses, symposiums, webinars, and educational programs. Coordinate with sales, medical affairs, and external agencies to ensure successful event execution. Develop HCP communication materials in alignment with approved claims and messaging. Digital Marketing Manage digital campaigns including email marketing, social media, websites, and online advertisements. Track key digital KPIs such as engagement rates, reach, lead generation, and conversion metrics. Collaborate with digital agencies to optimize campaign performance. Cross-Functional Collaboration Work closely with Sales, Medical Affairs, Regulatory Affairs, Market Access, and Finance teams. Coordinate the review and approval process for promotional materials. Support product launches and lifecycle management initiatives. Budget Management Assist in managing marketing budgets and tracking expenditures. Coordinate with vendors and agencies to ensure projects are delivered on time and within budget. Process purchase orders and marketing-related documentation. Compliance & Governance Ensure all marketing activities comply with local healthcare regulations, industry codes, and company policies. Maintain accurate documentation and approval records for promotional materials and activities.

Education Bachelor’s degree in marketing, Business Administration, Pharmacy, Nutrition, Life Sciences, or a related field. MBA is considered an advantage.

2-5 years of experience in marketing, preferably within healthcare, pharmaceuticals, medical nutrition, diagnostics,