Customer Acquisition Manager

Shape what’s next in dental technology. Join Henry Schein One! Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices.  We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated.  Shape what’s next in dental technology. Join Henry Schein One!

Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices.  We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated.  As a   Customer Acquisition Manager , you will develop and optimize our customer acquisition efforts. This role will execute Marketing efforts on both paid and unpaid/organic channels, including Paid Search, Paid & Organic Social, SEO, Influencers, & Affiliate. Your digital marketing experience, particularly in paid advertising, SEO, and content marketing will be essential to drive results. This position is remote within the United States with up to 10% travel as needed.

Strategy Development & Execution: Design and implement comprehensive customer acquisition strategies to attract new leads and customers across various digital channels (Paid Search, Paid Social, SEO, Influencers, Affiliate, etc.). Collaborate with digital marketing agency and ensure they remain focused on driving growth for the business and hitting established KPIs. Drive new customer growth through data-driven analysis of target audiences that align with preferred digital platforms. Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across channels to meet acquisition targets. Partner with creative team for asset development (video and static ads). Performance Analysis: Analyze campaign performance data and key metrics (e.g., CTR, CPA, conversion rates) to identify trends, insights, and areas for improvement. Cross-Functional Collaboration: Work closely with the Marketing, Creative, CRO, Retention, and Product teams to develop integrated acquisition strategies and ensure alignment with overall business objectives. Provide customer acquisition and market insights to the larger DP team. Budget Management: Manage multi-million-dollar media budget, ensuring allocation of funds are based on incremental channel value and maximum ROI.

Leadership: Set clear objectives and expectations with digital marketing agency. Monitor performance and ROI and hold regular check-ins to ensure that deliverables are met and agency is driving new customer growth. Oversee