Lead Copywriter, Creative Studio

About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Summary The Creative Studio defines and delivers Rivian’s visual and narrative identity. We are looking for a Lead Copywriter to shape how Rivian shows up in the world—from the strategic idea and narrative system through the final line of copy. This role brings a strong point of view to brand voice, campaign thinking, and customer storytelling, while translating strategy, product truth, and customer insight into clear, distinctive, emotionally resonant creative work. You will lead copy direction across priority initiatives and partner closely with art directors, designers, creative leads, strategists, producers, product marketers, communications partners, and subject matter experts. You will help define the narrative approach, guide work across the customer journey, and ensure ideas are expressed with consistency, clarity, and craft. From campaign platforms and messaging systems to editorial stories, email, social, retail, content, and experiential work, you will connect Rivian’s mission and products to the people we want to reach. You are a generous creative partner who can move fluidly between big-picture concepting, strategic problem-solving, and precise execution—and who helps elevate the work of the team around you.

Own copy and narrative direction for high-priority integrated campaigns, launches, and brand initiatives from brief through delivery. Develop creative concepts, campaign platforms, messaging architectures, headlines, taglines, product stories, and other customer-facing copy across channels. Establish and evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian’s brand distinctiveness. Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work. Translate Rivian’s mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand. Write and oversee writing across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials. Lead the extension of creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment. Influence briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge. Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence. Present creative thinking to senior stakeholders, articulate the rationale behind the work, respond constructively to feedback, and advocate for ideas that improve clarity and impact. Set a high bar for writing craft and creative quality; provide thoughtful feedback that helps strengthen the work of creative partners and less-experienced writers. Help mentor and develop copywriting talent through collaboration, critique, coaching, and knowledge sharing. Organize multiple assignments, timelines, and feedback streams while maintaining strong judgment, attention to detail, and momentum in a fast-paced environment.

7+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline; experience in an agency or in-house creative studio