Manager, Business Analytics

Agency: PHd Job Function: Strategy and Planning Job Subfunction: Research and Insights Job Description:

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Overview The   Business Analytics   team   is   pivotal in the delivery of modern agency services.   We are tightly integrated with planning and investment teams to deliver on and exceed our clients ’   business goals.

External facin g responsibilities:   Build and develop a deep understanding of the client's strategic issues,   initiatives   and   the competitive position .   Participate in the measurement plan development and execution   Ensure   timely   follow through on all scheduled and ad hoc deliverables   Generate and communicate clear,   compelling   and actionable   insights,   constructing insightful narratives through sophisticated analytic techniques    Lead, mentor and train   analysts   Present reports, POVs and other materials to clients on a regular basis over the phone and in person   Contribute to the consumer segmentation and audience identification/exploration processes.    Design tests to measure the incremental impact of media on business outcomes.   Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities , knowing   when to ask for help.       Internal facing responsibilities:   Provide methodological support, coaching,   training   and advice to   your direct reports and to the broader   agency   teams   Partner with the Planning and Investment teams on annual budget setting, media plan   development   and ongoing budget / plan optimization.   Recruit new talent   Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.   Keep in front of industry trends and developments by conducting research, engaging in   training   and attending industry events   Required Skills   Industry Knowledge in marketing   analytics   and data   (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)   Experience in   integrated   marketing related to media and/or customer journey development, including budgeting, revenue forecasting , ROI   development .     Expertise   in   audience-based marketing and data-driven advertising   Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data   and analytics .    Problem-solving skills to drive issues to resolution.   Proven leadership ability and strong, impactful client relationship experience   Stellar communication and presentation skills: we need someone who is articulate,   engaging   and straightforward –   and, above all, can   effectively and convincingly translate unstructured business   solutions   into innovative customer marketing programs   Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)   Comfortable working in ambiguous situations   Passionate about driving change   by adopting emerging technologies in the advertising space   Education and Experience   A university degree   and