Marketing Generalist 4

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Provides solutions and problem solve for business line objectives. Key Responsibilities •    Develop and manage customer lifecycle marketing strategies that support portfolio growth, engagement, retention, and profitability. •    Identify customer opportunities through analytics, market insights, and portfolio performance trends. •    Drive strategic recommendations that influence business priorities and customer engagement strategies. •    Partner with cross-functional stakeholders to define business objectives, customer experiences, and marketing solutions. •    Monitor portfolio performance and recommend actions to improve customer outcomes and business results. •    Lead complex initiatives requiring coordination across multiple business functions and stakeholder groups. •    Manage end-to-end execution of marketing programs and customer engagement initiatives. •    Coordinate requirements gathering, approvals, testing, deployment readiness, and implementation activities. •    Track risks, dependencies, issues, and mitigation plans throughout project lifecycles. •    Monitor campaign and program performance and provide recommendations for optimization. •    Ensure alignment with regulatory, compliance, operational, and risk management requirements. •    Maintain reporting, dashboards, and business updates for stakeholders and leadership teams. •    Identify and implement process improvements that increase operational efficiency, execution quality, and customer impact. •    Support a culture of collaboration, accountability, continuous improvement, and customer-focused decision-making. Preferred Qualifications •    Experience in marketing, payments, financial services, portfolio management, project management, analytics, or related disciplines. •    Experience leading cross-functional initiatives from strategy through implementation. •    Strong analytical, organizational, and communication skills. •    Ability to manage multiple priorities in a fast-paced environment. •    Demonstrated ability to translate complex business requirements into actionable solutions. •    Experience supporting consumer payments, credit card, loyalty, rewards, or customer engagement portfolios. •    Knowledge of lifecycle marketing, customer segmentation, and campaign management. •    Strong project management and stakeholder management capabilities. •    Experience using customer analytics and performance reporting to drive business decisions. •    Proven ability to influence outcomes without direct authority. •    Experience leading initiatives across multiple enterprise partners. Success Measures