Associate Manager , Retail Franchise Activations

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: We are looking for a Retail Franchise Activations Associate Manager to join our Consumer Products Retail Franchise Activations team at our Mississauga, Ontario headquarters. This role reports to the UCANZ Director, Retail Franchise Activations and will support cross category retail activations within the Canadian commercial market with a focus on mass retail channels. We are a fast-paced creative team and we are looking for someone who thrives in this type of environment. This role partners closely with Commercial Sales, Retail Marketing, Licensing and Category Management teams to execute cross-category retail franchise activations across Canada's retail landscape. What Your Impact Will Be: Dedicated support for Canada Retail Franchise Activations this role will partner with UCANZ Retail Franchise Activations channel leads to translate retail programs and strategies to the Canadian market. Assists in the development of compelling brand pitch materials and presentations, including Entertainment Council presentations, while cultivating influential relationships with key merchants. Proactively disseminates retail updates and program opportunities to internal and external stakeholders. Leads execution of cross-category buyer meetings and presentations in partnership with Commercial Sales, Retail Marketing and UCANZ Retail Franchise Activation leads to ensure Mattel IP is at the forefront of retailer/key category business plans. Partner with Commercial Sales counterparts, Omni-channel Retail Marketing and NAD Marketing Activations to drive cross category program opportunities focusing on mass Canadian retail channels including Walmart Canada, Loblaw Companies Limited and Shoppers Drug Mart. Collaborate with key category licensees and Consumer Products Category Managers to support the sell in of Consumer Products across Canadian retail market and brief partners on key program opportunities for potential inclusion. Coordinate and manage execution of Consumer Products integration in key regional sales presentations and industry trade events. Partner with Canadian specialty retailers to execute retail programs and support the sell in and sell through of brand collaborations inclusive of YM Inc and Joe Fresh in the fashion apparel space.

What We’re Looking For: Bachelor’s degree in marketing, entertainment, merchandising, or business is a plus. 5+ years of experience in consumer products, retail marketing, retail development, licensing, category management, or account management, ideally supporting major Canadian retail accounts. Ability to work in a fast-paced environment and manage multiple tasks and priorities. Strong organizational skills and attention to detail. Action orientated, ambitious professional with demonstrable business acumen. Excellent presentation, interpersonal, verbal, and written communication skills. Proficient in Microsoft Power Point, presentation building, and Microsoft products. Fashion/Softlines experience with key mass retail brands a plus. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. This posting is not for an existing vacancy.

*The pay