Senior Director, Analytics

Agency: RAPP Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description:

We are RAPP – world leaders in activating growth with precision and empathy at scale.  As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.  We foster an inclusive workplace that emphasizes personal well-being.  HOW WE DO IT: At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.  Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.  Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

As the Senior Director, Analytics, you will serve as the analytics lead and day-to-day team lead for the Exxon account. You will oversee the analytics strategy and data-driven insights, playing a critical role in shaping data-informed strategic frameworks, from alignment on client objectives to test design, measurable outcomes, and attribution methodologies that build a business case through results and ROI. This position supervises a team of analysts, works closely with cross-functional agency leadership, and interfaces directly with senior clients at Exxon. You will define data, decisioning, and measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital, social, direct, CRM, etc.). You will establish and instill the standards, methods, and best practices that enable your team to consistently provide best-in-class measurement plans, meaningful analysis, and relevant analytical deliverables. YOUR RESPONSIBILITIES: - ACCOUNT LEADERSHIP: Serve as the overall day-to-day RAPP Analytics team lead for the Exxon account, including managing Data Analytics, Data Science, and Analytics Enablement sub-teams. - MEASUREMENT & STRATEGY: Establish meaningful KPIs, define learning agendas, and build comprehensive measurement, data, and attribution plans. Ensure proper data collection, test-and-learn plans, and ROI structures are in place. - CAMPAIGN ANALYTICS & OPTIMIZATION: Generate actionable observations and insights around campaign results to optimize paid media (programmatic, social, search), CRM, and omni-channel performance marketing. - METHODOLOGY & FRAMEWORKS: Design and recommend appropriate analytic methodology and test/learn frameworks. Develop phased, evolutionary roadmaps to progress the client's analytical sophistication over time. - CROSS-DISCIPLINE COLLABORATION: Work seamlessly with Strategy, Experience Planning, Project Management, and Creative teams to bring data-driven ideas to life and inform component optimization (creative, format, value proposition, target, message). - TEAM MANAGEMENT: Attract, nurture, and retain top talent. Provide managerial leadership to analysts and data strategists, overseeing staff development plans, coaching, and performance evaluations. - AGENCY GROWTH & THOUGHT LEADERSHIP: Author SOWs, scope documentation, and resource estimates. Codify best practices, share methods, and participate in new business pitches. Author POVs on recent trends in marketing analytics, data privacy, and data science. - CENTER OF EXCELLENCE ACTIVATION: Activate the Marketing Sciences COE to design and develop predictive analytic solutions, machine learning, and AI applications as required. REQUIRED SKILLS & EXPERIENCE: - EXPERIENCE: 10+ years of