Marketing Data Analyst & Insights Specialist, BMP Segment

The Marketing Data Analyst is responsible for delivering data-driven insights that improve marketing performance and support business growth to the BMP segment. Working closely with marketing stakeholders, this role translates marketing strategy, funnel objectives, and business requirements into reporting, dashboards, and analytical capabilities that enable data-driven decision-making. Experience within a life sciences, healthcare, scientific, or other B2B environment is preferred. REQUIRED CAPABILITIES/COMPETENCIES Experience in marketing analytics, attribution modelling, funnel analysis, and campaign performance measurement. Partner with marketing stakeholders to understand objectives and define reporting and measurement needs. Translate business requirements into actionable dashboards, KPIs, and insights. Develop and maintain Power BI dashboards and reporting solutions. Analyse data from CRM, marketing automation, web, social, and advertising platforms. Provide recommendations to improve marketing effectiveness, customer engagement, and ROI. Support testing and optimisation initiatives, including A/B testing and audience segmentation. Conduct deep-dive analyses to identify trends, opportunities, and performance drivers.  Build scalable reporting frameworks and measurement standards. Communicate insights clearly to technical and non-technical audiences. Stay current on marketing analytics best practices and emerging technologies. Support a data-driven marketing culture through stakeholder enablement and actionable insights. JOB REQUIREMENTS Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics Experience in life sciences, healthcare, scientific, or B2B environments preferred. Understanding of marketing principles and funnel metrics Experience in using Microsoft Excel, Google Analytics 4 (GA4), and Power BI Experience with marketing analytics tools and techniques, including web analytics, social media analytics, marketing automation, and CRM tools Proven ability to interpret data and develop actionable insights Strong organizational and problem-solving skills Excellent communication and presentation skills Able to work independently as well as part of a team Experience working with remote and global teammates Comfortable navigating and influencing in a highly matrixed environment Strong analytical and critical thinking skills Demonstrate strong desire to learn and grow Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.   The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.   We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race,