eCommerce, Paid Media & CI Lead

Description 
 This role is responsible for driving sustainable eCommerce and digital growth by delivering online sales targets, maximizing commercial performance across retailer.com and pure player channels, and executing digital demand generation strategies aligned to brand and affiliate priorities. The incumbent owns digital trading performance, including traffic, conversion, sales productivity, and campaign effectiveness, while identifying opportunities and mitigating risks to accelerate growth.   The role leads the development and execution of eCommerce commercial plans, managing relationships and negotiations with e-retailers and pure player partners to achieve revenue, profitability, and market share objectives. Accountable for key account performance and P&L management, the position ensures successful delivery of sell-in and sell-through targets, forecasts demand and inventory requirements, and identifies emerging digital commerce opportunities that support long-term business growth.   A key focus area is operational excellence, ensuring strong execution of digital campaigns, promotions, launches, and trading activities across all online platforms. The role coordinates cross-functional stakeholders, including Brand, Sales, Marketing, Planning, and external agency partners, to ensure alignment, execution quality, and timely delivery of business priorities. It also oversees paid media operations, ensuring effective planning, implementation, optimization, and reporting across key performance marketing channels.   The position is responsible for leveraging digital analytics, consumer insights, and market intelligence to drive decision-making and continuous improvement. Through monitoring customer behavior, online performance, competitor activity, and market trends, the role identifies opportunities to improve consumer engagement, conversion, return on investment, and overall business effectiveness. The incumbent manages consumer insight frameworks and translates findings into actionable recommendations that enhance commercial outcomes and shopper experiences. Additionally, the role drives improvements in digital processes, reporting frameworks, performance measurement, and ways of working to increase efficiency and effectiveness across the organization. It promotes stronger collaboration between Digital, Brand, and Commercial teams while fostering a data-driven culture.   The role also provides leadership to internal digital resources and agency partners, setting clear expectations, building capability in digital commerce and media performance, and fostering a culture of accountability, collaboration, innovation, and execution excellence. Through effective people leadership and stakeholder management, the incumbent ensures the successful delivery of digital, commercial, and business objectives while supporting the organization's eCommerce and omnichannel growth strategy.   Qualifications 
 Qualifications & Experience Marketing degree or diploma. 3-5 years' experience in eCommerce management. Proven experience in digital sales, eCommerce trading, and online retail. Strong paid media management experience through agency partners. Understanding of digital, social, and performance marketing channels. Experience with commercial performance, P&L accountability, and revenue growth. Strong cross-functional collaboration with Marketing, Brand, Sales, and external partners. Experience in project management, agency management, and MarTech platforms. Analytical mindset with the ability to translate data and consumer insights into business outcomes.   Key Personal Characteristics Commercially astute with a strong digital mindset. Results-oriented and execution focused. Strong stakeholder management and influencing skills. Data-driven decision maker with strong analytical capability. Highly organised, able to manage multiple priorities. Proactive, solutions-oriented, and accountable for delivery.