Coordinator, Sports Marketing Operations

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. That standard extends beyond the products we create to how we bring them into sport. Our teams combine consumer insight, product expertise, operational excellence, and a deep connection to athletes to deliver experiences that strengthen our brand. The Coordinator, Sports Marketing Operations supports adidas Basketball's grassroots strategy through product planning, seeding, budget management, and activation execution. This role helps ensure product reaches the right athletes, teams, coaches, and programs while delivering against seasonal priorities and approved plans. Serving as a key operational liaison across athletes, partners, and internal teams, this position coordinates product, logistics, financial processes, and compliance. The role also brings athlete and partner insights into the organization to help inform product development, testing, and basketball category initiatives. This position plays an important role in delivering a best-in-class experience across adidas Basketball's grassroots ecosystem. Success requires strong basketball knowledge, disciplined execution, relationship building, and the ability to manage multiple priorities in a fast-moving environment.

KEY RESPONSIBILITIES • Product Planning & Distribution: Support seasonal product strategies by managing product buys, forecasting, allocations, order tracking, and distribution across grassroots basketball programs. • Product Seeding: Lead product seeding for grassroots teams, athletes, coaches, and key basketball events while ensuring execution aligns with approved product budgets and seasonal plans. • Budget & Financial Management: Manage budget tracking, financial reporting, invoicing, expense reconciliation, and forecasting to ensure spending aligns with approved plans and brand priorities. • Operational Planning: Maintain product calendars, seeding plans, activation schedules, and internal reporting to enable timely and accurate execution across grassroots initiatives. • Cross-Functional Partnership: Coordinate with footwear, apparel, brand, and product teams on product creation, testing, launches, promotional product, and category initiatives. • Partner & Athlete Management: Build and maintain relationships with 3SSB and adiSelect program directors, coaches, agents, athletes, and key partners while serving as a primary operational point of contact. • Athlete & Partner Insights: Capture and communicate athlete and partner insights to help inform product development, testing, and basketball category strategy. • Administrative Operations: Coordinate order tracking, filing, correspondence, travel, expense reimbursement, meeting logistics, and other administrative activities supporting Sports Marketing operations. • Compliance: Partner with Legal and relevant stakeholders to support compliance with NCAA, conference, school, state, and applicable NIL requirements. • Activations & Events: Support athlete appearances, retail activations, partner meetings, grassroots events, and other basketball initiatives, including execution during peak seasonal periods.

REQUIRED QUALIFICATIONS • Four-year college or university degree, preferably with an emphasis in marketing or business, or an equivalent combination of education and relevant experience. • 2-5 years of related experience in Sports Marketing, Athlete Management, Brand Marketing, Collegiate Athletics, NIL Operations, or a related field. • Extensive knowledge of the basketball industry, NIL environment, high school and collegiate basketball ecosystems, and broader basketball culture. • Ability to exercise independent judgment and make sound decisions in a fast-paced environment. • Demonstrated ability to manage multiple priorities and conflicting deadlines while working effectively across teams. • Strong communication, negotiation, presentation, and