Market Activation and Growth Principal Lead, AMER Sales

At GBOedu, our mission is to transform sales capability into Google’s ultimate competitive advantage. We build adaptive, assistive learning ecosystems that don't just train - they deliver direct, measurable commercial value. The Market Activation and Growth team is the core catalyst bridging global product priorities with local market execution. We operate at the immediate front line of the business, partnering deeply with sales leadership to understand their shifting needs, diagnose business-blocking skill gaps, and build dynamic enablement strategies that empower our teams to deliver on their business plans. If you are an operator who grow at the intersection of commercial execution, learning technology, and high-stakes cross-functional leadership, this role offers an unmatched platform to shape the future of competitive selling. As the Market Activation and Growth Principal Lead for US sales teams, you will hold operational ownership over the learning, growth, and sales proficiency agenda for the market. Covering both Large Customer Sales (LCS) and Global Customer Sales (GCS), you will serve as a trusted advisor to regional Vice Presidents and Sales Directors, translating overarching global initiatives into localized, high-impact business transformations. This is not a traditional training role, you will be a commercial growth driver. You will go beyond standard curriculum to design and deploy targeted, high-value enablement strategies directly onto US "Must Win" accounts, leveraging AI-powered coaching tools and "in-the-flow" learning applications to accelerate sales velocity. This role offers a unique canvas to build the future of how Google promote, manages complex B2B pipelines, and drives market-wide commercial excellence. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $186000 - $269000 (USD) + 20% bonus target + equity + benefits Learn more about benefits at Google .

Architect learning agendas and roadmaps to drive capability development and proficiency across product, pitching, and engaged positioning. Own the business partnership with regional leadership (rVPs, Sales Directors) to bridge global strategy with local market needs and drive business transformation. Manage the Global-Regional-Local (GRL) operating model and sales coaching governance as the primary connection between Global Priorities and Local needs. Lead high-visibility "tentpole" programs, executive offsites, and group workshops. Deliver performance coaching and scale a healthy coaching network by recruiting, certifying, and developing tenured coaches. Serve as the primary liaison between learning teams and cross-functional partners. Pinpoint revenue-blocking gaps and embed global priorities to accelerate seller proficiency and engaged excellence. Design feedback loops to measure impact, oversee strategic vendors, and manage the full On-Demand learning menu.

Minimum qualifications: Bachelor's degree or equivalent practical experience. 8 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 6 years of experience with an advanced degree. Preferred qualifications: Experience or formal certification in executive, professional, or performance coaching. Experience driving the adoption of AI tools (e.g., GenAI Strategy) to scale business rhythms and pitch preparation. Experience carrying a quota, managing a pipeline, or participating in complex B2B sales cycles is highly valued. Experience in creating and delivering high-quality GTM solutions or business planning. An understanding of the Google system and experience navigating GTM/Sales structures to scale effective activations. Understand the daily realities of the front line and can instantly translate complex strategies into credible, high-impact enablement tools.