TikTok Shop - Product Strategy Analyst, Consumer Strategy

About the Team We are TikTok Shop’s Global e-Commerce Product team. We serve buyers, merchants, creators, service providers, and internal teams across the global e-Commerce ecosystem by delivering end-to-end product solutions.

Through product features and systems, product strategy, and product education, we enable ecosystem participants to operate and grow their e-Commerce businesses efficiently and seamlessly.

Our team brings together a broad range of product-focused roles, including Product Management, Product Operations, Product Solutions, Product Strategy, Product Marketing, Customer Success, and Program Management.

- External insights: industry and market research Benchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.

- Strategic planning: sharpen direction and priorities Develop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.

- Business diagnostics: identify problems and drive solutions Regularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.

- Foresight, course correction, and strategic tools Continuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.