Rental Manager

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The Manager Rental is responsible for leading the business unit to overall profitability and growth of the rental product line through successful implementation of: marketing, sales execution, financial responsibilities, leadership, operations, fleet management, customer retention, development and communication. Essential Functions Ensure operational efficiencies across all locations Oversee day to day coordination of resources both asset and personnel to meet customer needs Ensure & maintain a safe work environment Directly responsible for ensuring effective communication between the rental operations and the maintenance operations on a local level throughout the entire BU Customer Drive profitable revenue growth by maintaining and growing customer relationships Responsible for overall satisfaction for all internal and external customers Oversee all customer concerns, issues, disputes in order to maintain and grow the relationship Communication Ability to speak to and articulate the performance of the business unit to all aspects of mgmt Builds constructive and effective relationships with both internal and external customers Communicates effectively across all functions Maintains composure when addressing stressful situations Clearly articulates Ryder's product and service offerings Marketing Drive rental utilization through successful market penetration using sound marketing activities Oversee all RAM and Rental Counter marketing activities Activities include successful implementation of business units marketing plans consisting of consumer, local , regional & national programs as well as the coordination of all the marketing activities of RAMS as well as all rental personnel Oversee and direct all marketing promotions such as direct mail, inbound and outbound telemarketing, outside sales efforts, weekly blitz activities and maintains constant communication with the Field Marketing Coordinator Ensure inbound and outbound telemarketing standards are being met at the companys required levels Drive all RAM and Rental Counter marketing activities Drive and execute sales events such as blitzes and customer appreciation activities etc. Market share & Penetration React to market changes with a sense of urgency in order to maintain and grow market Ensure appropriate staffing levels at all full service locations Anticipate market & customer needs by either moving equipment in or out of locations to meet demands as well as recognize and react quickly to market opportunities Accurately forecast market potential and current demand to optimize and react appropriately with the fleet and sales force Financial Responsible for overall profitability of the rental product line specifically achieving both revenue and margin plans Directly responsible for maintaining compliance with company, local, state, federal and other regulatory agencies Ability to forecast monthly, quarterly and annual results accurately and timely Responsible for analyzing and interpreting performance through multiple financial reports and metrics Leadership Ability to manage relationships and build effective teams Responsible for the overall development and guidance of employees to meet revenue and margin goals Understand the importance of responsibility, accountability and commitment Ability to effectively manage processes and drive results. Operations & Fleet Mgmt Drive consistency across locations by ensuring proper branding of the Ryder label (i.e., proper uniforms, office appearance, fleet condition, point of sale marketing materials, hours of operations etc., ) Sales Execution Enforce authority guidelines/ limits for pricing within the rental counter, RSRs and RAM sales forces Maintain competitive awareness and market pricing Directly responsible for overseeing the execution of the entire plan to close process at all locations Responsible for sales protocols