Director Media Strategy

Why Hershey:   At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.   Location: New York, NY Hybrid in office three days per week.   About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.   At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture?

The Director, Media Strategy is a senior strategic leader responsible for owning and advancing Hershey’s paid media strategy across the portfolio. This role serves as the connective tissue between brand ambition, consumer insight, creative ideas, investment strategy, media execution, and performance measurement—ensuring every dollar works harder to build brands, drive growth, and strengthen Hershey’s connection with consumers. This leader operates as the day-to-day strategic owner of paid media across the ecosystem, guiding full-funnel investment decisions across video, CTV, social, programmatic, retail media integration, search, audio, emerging channels, and tentpole activations. The role requires someone who can move fluidly between strategy and execution: setting the vision, pushing quality, influencing senior stakeholders, managing agency and partner relationships, and translating performance data into clear optimization decisions. They should bring strong paid media expertise, a modern understanding of how consumers move across channels, and the confidence to challenge plans, simplify complexity, and make decisive recommendations that improve both brand and business outcomes. What will you do?

Lead portfolio-wide paid media strategy, planning principles, and investment frameworks across Hershey brands. Develop insight-led, consumer-first media strategies that connect business objectives to channel roles, audience strategies, and activation plans. Guide media investment decisions and optimization priorities across brands, campaigns, and tentpole moments. Partner cross-functionally to ensure media is integrated into campaign development from strategy through execution and measurement. Provide strategic leadership to agency, platform, and data partners, driving accountability, innovation, and measurable business outcomes. Advance media capabilities across CTV, retail media, audience-based buying, AI-enabled optimization, clean