Senior Strategist

Agency: FutureBrand Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: FUTUREBRAND Senior Strategist This is a hybrid role with 3 days per week working onsite from our London, office. Start date: January 2027 Role Purpose:   You play a crucial role in delivering brand strategies. You will use your knowledge and experience to think about how we could do things differently, try new approaches and put them into practice.    27 years young with a head full of big brand experience and a gaze fixed firmly on the future, our work over the last two decades has changed the brand landscape today. What we do next will change tomorrow. We’re based in some of the most exciting and vibrant cities on the planet, balancing global scale with cultural connection. That means we’re on the doorstep of many of the world’s biggest brands, and within reach of the very best talent around. Together, we are a diverse brand, experience and design community who believe that brand is how a company’s people, products and services behave wherever and whenever they show up in the world. Our work focuses on measuring and maximizing brand behaviour by connecting corporate purpose with everyday lived experience. It's through this work that we deliver our purpose: To transform the future of businesses by changing how their brands behave today. And because we believe strongly that the future our brands create must be a future for us all, our shared values - Progressive, Adaptable, Collaborative and Empowering - put difference and diversity at our core.

Develop a point of view as to how to use a future brand strategy to deliver a more connected brand experience Bring in leading edge thinking and ideas from the world around us to develop projects, seen as a thought leader you develop and drive the narrative arc of projects Bring in ideas and influences from the outside world and apply these into projects Experiment with new approaches and create new opportunities within projects to develop our offer and broaden / deepen our relationships with clients Provide inspiration for building future brands, generating hypotheses  Steer and shape the internal building and testing of those hypotheses, providing relevant reference points from inside and outside the category  Crystallise your thinking and provide thought leadership  Build strong relationships and collaborate within the strategy team and across the agency Ensure that our work and ideas will be practical and impactful   Lead a full breadth of strategy projects (i.e. positioning, architecture, naming, design, activation) across multiple industries Contribute to a highly collaborative and energized atmosphere in which collaboration and positive disruption are encouraged Develop a strong understanding of the FutureBrand offering and disciplines and of our clients’ business and clearly articulate this Participate in and lead new business pitches Nurture, mentor and support junior team members. Use your experience to advise the team on how to shape and deliver great work.      Skills and Competencies   Proven experience delivering brand strategies Able to clearly communicate ideas and have strong verbal and written skills Able to build strong, personable and effective working relationships at all levels, both internally and externally Experience mentoring team members Delivers results through teamwork Proactive, involves others and communicates with others to make things happen Problem-solving approach Forever curious and ask questions to help you develop Excellent attention to detail Confident presenting Keen to develop and seek opportunities to take on more responsibility Open to feedback so that you can build and develop Remain calm when working under pressure and encourage the team to do so Able to interpret large amounts of information and effectively communicate findings and conclusions     FutureBrand Values   Progressive Being