Senior Marketer, Demand Automation

We're looking for a senior marketer to own our Global English Pre-QL automation program that converts intent into meetings and deals for HubSpot's Small Business Growth Specialists and pushes the boundaries of what AI-powered demand generation can do.

This role sits at the center of HubSpot's small business new business automation motion. You'll work directly on a set of programs that already account for a significant share of discovery meetings every month through signal-triggered outreach and multi-channel automation on behalf of sales. The programs are built and performing. Your job is to make them work harder: running continuous experimentation, launching net-new plays, and proactively identifying what measurably improves meetings and deals

• Be responsible for end-to-end performance of an intent-based automation program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally

• Build and launch net-new automation programs, including signal-triggered sequences, multithreading experiments, and programmatic outbound plays

• Partner with sales teams to design and refine rep-facing sequences, assisting on rollout end-to-end from scoping through performance evaluation

• Own program reporting that surfaces insights, recommendations, flags risks, and identifies optimization opportunities proactively

• Has deep automation knowledge and knows how to use tools like HubSpot to their full potential

• Is technical enough to get into the weeds: segmentation logic, signal triggers, building your own automation

• Has hands-on experience with sales automation — particularly sequences — and understands how to build programs that reps actually trust and use

• Brings big ideas and an experimental mindset — willing to test, fail fast, and iterate

• Is highly data-driven, with the ability to translate performance data into a clear optimization agenda

• Thrives in a focused scope with room to move fast and make an impact

• Strong experience in marketing automation with measurable pipeline results

• Experience designing and running growth-focused experiments

• Comfort working with sales teams and translating rep feedback into automation strategy

• Familiarity with AI-powered prospecting and personalization tools (Clay or similar)

• Understanding of B2B SaaS sales processes and short-cycle demand generation

Nice to Have Qualifications

• Experience owning large-scale outbound automation programs

• Background working closely with SDR or inside sales teams

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation