Group Product Director, Professional Promotion Marketing, Lung Cancer
Johnson & Johnson
- Location
- Horsham, Pennsylvania, United States of America
- Work model
- On-Site
- Level
- Staff
- H-1B history
- 2 approvals (FY2023)
- Posted
- 23h ago
About this role
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Advertising & Promotions Job Category: People Leader All Job Posting Locations: Horsham, Pennsylvania, United States of America Job Description: Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion Marketing, RYBREVANT Faspro ™ and LAZCLUZE® located in Horsham, PA. About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine This position is a critical part of the U.S. Lung marketing team. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing strateg ies . This role will function as a leader on the Lung marketing team and will report directly to the Director of Marketing . The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence , Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the Lung portfolio . Responsibilities include but limited to : Lead development of short- and long-term p rofessional marketing strategies and tactics for RYBREVANT Faspro ™ and LAZCLUZE® therapy, establishing it as 1L treatment in EGFR positive mNSCLC , Exon 19 deletion and L858R substitution . Set clear strategy to optimize execution. Deliver enhanced , simple & competitive mes s aging to drive faster 1L adoption of our regime . Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights. Manage professional agency of record and other specialty agencies to implement HCP tactics a nd training . Lead a competitive media & digital strategy and asset creation for HCP audience , inclusive of setting a new standard in evolving our Marketing ways of working , aligned with “ai” driven capabilities Manage budget, including all aspects of agency and media spend . Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market &