Senior Product Marketing Specialist

About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The Senior Specialist role involves timely and compliant support of deliverables for marketing projects and managers. Support includes applying established and situational knowledge to apply brand and style guidelines, determine review and approval needs and execute and/or coordinating execution across 60+ implementation streams (internet, intranet, extranet, social media, print, emails, etc.). This role will also provide coaching designed to develop independent readiness for Specialists.

COORDINATE PROJECT DELIVERABLE TIMELINES – Lead weekly project support meetings to review and update timelines, across multiple partners, in workflow tool (WorkFront). Use established, situational knowledge to coordinate timely delivery in consideration of necessary partners, best practices and lead times. Delegate to Specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development. PREPARE CONTENT AND GAIN APPROVALS - Proofread manager drafted content and apply required branding, style guidelines and disclosures.  Situationally determine review and approval needs (engaging compliance and/or third-party partners as needed) and submit accordingly.  Delegate to other specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development. EXECUTE DELIVERABLES – Deliver/coordinate content delivery via 60+ implementation streams including publishing to host sites (internet, intranet, extranet), social media, print and sending communications via the Email Marketing tool.  Engage appropriate enterprise partners; applying best practices and lead times.  Upon request, research effectiveness of content (open rates, hits, views, etc.).  Delegate to other specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.

Bachelor's degree or equivalent  3+ years of experience supporting business operations, project coordination, marketing operations, or related functions  Strong organizational skills with demonstrated ability to manage multiple priorities and meet deadlines Strong interpersonal, communication, and collaboration skills  Ability to work independently with limited supervision while contributing effectively within a team environment Adaptability and resilience in a fast-paced environment with changing priorities Preferred Qualifications: Proficiency with Microsoft Office applications, including Word, PowerPoint and Adobe Acrobat Pro Experience using email marketing platforms, including building, testing, and managing complex customer journey workflows Experience applying corporate brand and style guidelines Knowledge of compliance review and approval processes, including experience navigating regulatory requirements and partnering with compliance and legal stakeholder Experience coordinating complex projects involving multiple business partners and stakeholders Experience developing, mentoring, or coaching team members Experience coordinating work and deliverables with support staff, specialists, or cross-functional partners Experience using AdTrax, Salesforce Marketing Cloud,