Sr. Manager, eCommerce

Journey with us!  Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.   The Royal Caribbean Group’s Analytics Team has an exciting career opportunity for a full-time Sr. Manager, eCommerce reporting to the Dir, eCommerce Experience   The position is onsite and based in Miami, Florida.   Position Summary: The Senior Manager, Behavioral Communications & Targeted Offers owns the strategy and performance of three core digital products — Behavioral Communications, Targeted Offers, and Casino Targeted Offers — across the Royal Caribbean Group (RCG) brands. This role leads the teams that turn guest behavior, data, and commercial priorities into personalized, relevant messaging and/ or offers delivered at the right moments in the customer lifecycle. The team executes across multiple channels, including digital app, e-commerce, and email marketing. Reporting to the Director, eCommerce Experience, the Senior Manager sets product strategy, builds and manages a team of Product Owners, and partners closely with technology, casino operations, and marketing leaders to translate business needs into clear requirements and specifications. The role also owns budget and resource allocation, balancing priorities across brands to keep initiatives on track and aligned with broader commercial goals     Essential Duties and Responsibilities:

Set and drive the strategic roadmap for Targeted Offers, Behavioral Communications, and Casino Targeted Offers across the RCG brands, owning each product’s full lifecycle from concept through optimization

Build, coach, and manage a team of Product Owners, setting clear goals and holding the team accountable for delivery across all three product lines

Partner with the Casino Enterprise leadership across Business, Technology, and Marketing teams to grow digital offer redemption via Casino targeted offers, leading the Targeted Offers Pod to optimize campaign process and strategy

Scale the Targeted Offers program into a core part of the commercial engine, directing ideation and backlog strategy and holding the team accountable for campaign execution

Lead the Behavioral Communications team to define, build, and optimize personalized guest communication at key points in the customer lifecycle to increase conversion and engagement

Keep cross-functional teams and senior leadership aligned as strategy evolves, translating direction into clear, actionable updates

Oversee agile backlog strategy and prioritization, ensuring clear priorities for the daily scrum teams to keep delivery on pace

Partner with the eCommerce Data & Analytics team to track performance against revenue goals and surface opportunities for improvement

Provide direct leadership to Product Owners and indirect leadership to Developers across the multiple product and development teams supporting both brands

Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management

Bachelor’s degree in business, technology, or a related field preferred

7+ years in product management or product ownership, including experience running a multi-brand or multi-workstream portfolio

Experience executing email campaigns with complex segmentation and dynamic content within Salesforce Marketing Cloud

Solid grounding in agile software development, requirements management, and project management

A track record partnering with CRM teams on complex, highly segmented, personalized communication strategies across email, SMS, and push