Specialist, Customer Information Managment

If you're passionate about helping a Fortune 100 company with nearly $70 billion in annual sales drive their strategy forward through innovative product development and advancing strategic partnerships to protect customers, then Nationwide is the place for you! At Nationwide®, "on your side" goes beyond just words. Our customers are at the center of everything we do and we're looking for associates who are passionate about delivering extraordinary care.   Targeting Lead Role   Are you passionate about using data to shape customer experiences? Do you   thrive   where business & technology meet? If so, come join our Customer Experience Center of Excellence as a Customer Data Targeting Lead and help us deliver personalized,   timely , and impactful customer communications.   You’ll   partner with the business, marketers, and technical teams to translate customer data & insights into action to drive awareness,   engagement   and retention.     What   You’ll   Do   Design and deliver data that powers personalized customer communications across channels (email, text, digital, direct mail)   Streamline and standardize how audience data flows across systems to improve efficiency and impact   Collaborate cross-functionally with marketing, analytics, and technology teams to ensure seamless execution and alignment.   Champion customer-centricity, ensuring all audience data solutions are designed with the customer in mind   Drive continuous improvement by   identifying   and implementing enhancements to data tools, processes, and governance.     What You Bring   A strategic mindset with the ability to connect data capabilities to business outcomes.   Experience gathering and translating business requirements into technical solutions.   Comfort working in ambiguity and adapting to evolving priorities.   A passion for learning and a drive for continuous improvement.     Preferred Technical Skills   Experience with SQL and tools like Teradata or Databricks highly preferred   Familiarity with data visualization and storytelling tools.   Experience with customer data platforms is a plus.   #LI-MS2 #LI-REMOTE This role does not qualify for employer-sponsored work authorization. Nationwide does not participate in the Stem OPT Extension program.

Summary JOB SUMMARY: Responsible for the development and support of Customer Information capabilities for production or internal business partners. This can include working on a project through one or more of the delivery cycles from initiate, solution scoping, design and development, through implementation. Helps to document business rules, requirements, information requirements, and implementation strategy for changes and enhancements to customer information both in an analytical and operational environment. May support one or more capabilities including customer matching, preferences, profile, interactions, contact points, householding, marketing campaigns, enterprise metrics, customer data governance, and adoption of new solutions.

RELATIONSHIP:  Reports to Director/Manager JOB RESPONSIBILITIES: 1. Responsible for managing workstreams of projects designed to deliver analytic and operational capabilities and solutions. 2. Assists with the development of business processes and system functional, non-functional and information requirements 3. Responsible for providing input to business decisions for the project. 4. Assists with the coordination of the Business Subject Matter Experts (SMEs) 5. Documents stakeholder needs and business objectives, expectations and assumptions aligned with workstream/project/capability 6. Helps facilitate business implementation planning sessions 7. Facilitates post implementation checkpoint with business units to ensure best in class solutions are implemented 8. Ensures appropriate communication/training/reporting is documented 9. Performs other duties as assigned. JOB REQUIREMENTS: