Regional Sales Manager – Natural & Pureplay, Hu

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The Regional Sales Manager: Natural & Pureplay will drive Hu Kitchen (Hu) & Enjoy Life Foods (ELF) selling efforts of the Natural Channel, and Pureplay business. Through the implementation of the business strategy, the Regional Sales Manager will develop strategies to grow our categories using customer specific sales/marketing programs and coordinate cross functional teams to execute the customer business strategy.   . Direct Customer Management: Direct Management of Natural Grocers Vitamin Cottage, INFRA, NCG businesses as the main customer point of contact  Cultivate strong customer partnership through the Joint Business Planning (JBP) in conjunction with our broker partners.  Ensure growth at natural channel outpaces competitive brands to ensure market share is maintained and grown.  Expand our business with Pureplay customers like Thrive and Hungryroot.  Essential Duties: Build businesses with the customer as measured by share gains, sales targets, TDP targets, and new item introductions.  Channel & Customer P&L management with focus on: Topline Growth, Trade Management, Mix Management, Route to Market & Customer P&L.  Manage team forecast deliverables  Continually analyze all aspects of the business for display, merchandising, pricing and assortment opportunities and develop strategies to capitalize on those areas of opportunity. Implement retailer promotional plans in line with sales/marketing plans  Support cross-functional business planning in category management, supply chain efficiency, shopper marketing & finance.  Support in managing our natural brokers including: Quarterly Broker Business Reviews & tracking progress against goals, development of priorities & implementation.   Direct distributors, brokers, field sales and internal resources to accomplish sales and distribution objectives  Delivers distribution, shelf management, pricing and promotional objectives for accounts  Utilize syndicated data and retailer insights to guide customer strategy and effective story telling  Manage trade budgets for efficient ROI and promo efficiency, track deductions  Management of third party teams to secure secondary placements, reduce out-of-stocks, and drive incremental volume    Skills / Qualification / Education: 2+ years as a retailer HQ-specific sales lead in the food/beverage industry. Bachelor's Degree preferred. Experience managing KeHe, NGVC, INFRA and/or other natural channel retail accounts preferred. Experience managing Thrive Market is strongly encouraged. Familiarity with UNFI, KEHE and/or other natural distributor relationships and cost-to-serve dynamics. Experience managing a natural broker network, including business reviews and performance scorecards. Excel and PowerPoint Skills; must be competent in managing large data sets and extract insights. Working knowledge of syndicated data tools (SPINS, Nielsen, or IRI) preferred. Experience in sales planning, forecasting, and trade/P&L management. Creative thinker with the ability to tell a story with data and insights Ability to multi-task and work in fast-paced, high demand environmentx. Self-sufficient and highly detail-oriented. Strong interpersonal skills and the ability to effectively interface at all levels. Strong presentation skills. Results-oriented and process driven, with high expectations of self and team. Collaborative mindset with strength in effectively receiving and communicating feedback. Condition: Office – 60%  Frequent air and ground travel – 40% 

Salary and Benefits:

Salary and Benefits: The base salary range for this position is $86,900 to $119,515; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus