Sr Mgr Pricing Strategy CMG

Location: Hershey, PA Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.   About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.   At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.   Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.   The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.  How will you fit in the big picture?

The Senior Manager, Pricing Strategy drives the development and execution of net price realization strategies that maximize top- and bottom-line value creation across Hershey's portfolio. This role leads the creation of insights-based, consumer-backed pricing recommendations for senior leadership, including Executive Committee-level audiences, and develops formal occasion-based price pack architecture strategies from both brand and package-type perspectives. Leveraging deep pricing, revenue management, and analytical expertise, the position identifies opportunities to optimize pricing, improve portfolio mix, and support sustainable growth. The role partners closely with Commercial Planning, Marketing, Consumer Insights, Sales, Finance, Category Management, and Strategy teams to translate market dynamics into actionable pricing strategies and drive enterprise alignment on key revenue growth initiatives. Responsibilities include guiding pricing strategy development, leading cross-functional projects, influencing senior stakeholders, and ensuring disciplined execution of initiatives that support profitable business outcomes. What will you do?

Pricing Strategy Development & Execution

Develop and recommend short-term pricing actions and long-term pricing strategies that support business objectives, including share growth, profitability, innovation, and mix improvement. Deliver insights-based, consumer-backed pricing recommendations to senior leadership and executive stakeholders. Establish brand and package-type pricing positioning and target price gaps to optimize competitive pricing and drive positive mix.

Price Pack Architecture & Portfolio Optimization

Define pack size ratios and price curves to create effective price pack architecture strategies. Identify opportunities for new pack creation that address channel-specific and occasion-based whitespace opportunities. Develop pricing strategy recommendations for new product launches and portfolio innovations.

Revenue Analytics & Business