Marketing & Communications Manager

Responsible for developing communications content and input from various channels, to include by not-limited to: website, email marketing, social channels, and advertising. Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications. Hosts, coordinates, and supports on-site media visits, and on-site photo shoots. Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, and services.

CANDIDATE PROFILE

Education and Experience • High school diploma or GED; 4 years experience in the communications, ecommerce, sales and marketing or related professional area. OR • 2-year degree from an accredited university in Business Administration, Marketing, Communications, or related major; 2 years experience in the communications, ecommerce, sales and marketing or professional area.

CORE WORK ACTIVITIES

Achieving Communications Goals • Develops annual Communications plan in tandem with Director, Sales & Marketing which is to serve as an integral part of the hotel’s marketing plan. • Acts as a local area knowledge expert for the hotel and the destination. • Provides on-property support to Field Marketing, Field Ecommerce and Market Director of Public Relations in coordination with Director of Sales and Marketing (DOSM), and other management staff. • Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, services. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise. • Reviews content to ensure that all hotel promotions are in keeping with the brand image and reflect the highest level of professionalism in content and presentation. • Responds to daily newsroom enquiries, and daily local media enquiries.

Leading Communications Teams • Makes decisions, including employees/team and commits to a course of action with available information. • Addresses conflict in a timely manner. • Directs and assists the General Manager with all Crisis Communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation. • Acts as an advisory to management by tracking public attitudes and making General Manager aware of the possible consequences of prospective decisions.

Building Successful Relationships • Balances the interest of one’s own group with the interests of the organization. • Uses team member diversity to its fullest extent to achieve business success. • Encourages others to share their points of view even if different from his/her own. • Shares relevant information to help others understand and support business objectives. • Uses technology effectively to communicate and influence throughout the organization. • Demonstrates business ethics and personal integrity, i.e., is widely trusted; is seen as a direct, truthful individual. • Communicates with Corporate Team and Field/Marketing leaders in the region on a regular basis, keep them abreast of news and mutually-beneficial opportunities. • Maintains professional relationships with local media and gains cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

Conducting Communication Activities that Achieve Department Goals • Analyzes monthly reports and data pertaining to hotels digital performance. • Develops communication content and input for various channels to include, but not limited to: website, email marketing, social channels, advertising. • Manages property website content and quality. • Coordinates with Field eCommerce manager and guide on the hotels priorities for paid search and Search