Senior Associate Brand Manager

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​ 
 At General Mills, Brand Management is at the heart of our business. Our Brand Management Leadership Development Program (BLDP) is designed to cultivate the next generation of brand leaders by offering rotations across our North America & Pet Segment businesses. Through a structured learning curriculum, hands-on experience, and direct ownership of multi-million-dollar brands, Sr Associate Brand Managers (Sr ABMs) in the BLDP gain critical brand leadership skills to build brands, run businesses, and lead teams—preparing them for future Brand leadership roles. As a Senior ABM, you will lead teams across functions, make high-impact business decisions, and develop innovative brand marketing strategies that drive growth and brand equity. To support a strong onboarding experience and set participants up for success in the competitive BLDP, we are requiring individuals to be located with their teams in Minneapolis. Given the fast-paced nature of the program and frequent transitions (typically every 12-18 months), this location is essential for building relationships, accelerating development and integrating seamlessly into the broader business. Relocation benefits will be provided for those selected who are not currently based in Minneapolis. This is a hybrid role based at our Minneapolis headquarters. General Mills employees work in the office four days per week (Monday–Thursday), with the option to work remotely or in-office on Fridays based on team and business needs.   WHAT YOU’LL DO Build Brands Develop and execute brand strategies that connect with consumers through modern marketing approaches. Work closely with Consumer Insights to uncover trends and identify innovative business opportunities. Lead purpose-driven brand-building initiatives that align with growth strategies. Run Businesses Own and manage P&Ls, driving revenue growth, profit, and market share. Influence key decisions across the 4Ps—Product, Price, Place, and Promotion. Oversee demand planning and forecasting by leveraging business insights. Lead product innovation and commercialization initiatives that drive brand success. Lead Teams Act as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations. Partner with Sales to develop compelling customer strategies that drive category growth. Execute brand-building, innovation, and business model ideas that shape the future of our brands. Mentor, lead, and develop junior level brand talent.   WHAT WE’RE LOOKING FOR Required Qualifications: Bachelor’s degree 6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program, showcasing a track record of impact and results. Demonstrated success working in a large, matrixed organization, with a strong grasp of P&L mechanics and strategic decision-making. 2+ years of experience in related Associate Brand Management position in CPG, Pet Industry, or consumer-driven industries. Experience owning the P&L for a brand or product line. Demonstrated experience mentoring, leading, or developing junior talent. Proven analytical skills to assess complex data, generate insights, and shape business strategies. Showcased ability to lead cross-functional teams, manage projects effectively, and drive execution against strategic objectives. Strong communication and influencing skills with a history of successfully aligning teams and stakeholders. A bias for action, with the ability to navigate