Senior Analyst - Marketing Science

Agency: Omnicom Media Job Function: Data and Analytics Job Subfunction: Data Science and AI Job Description: The Data Science and Measurement team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied Data Science solutions:   The Data Science and Measurement team sits within wider analytics offering, focusing on the following capabilities: Measurement Suite – a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimized investment decisions from a strategic level all the way through to a more tactical level to deliver incremental ROI. Planning Suite – Omni platform makes a dynamic optimization tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief. The Annalect team supports advanced use cases, helping clients customize their internal results to the tool, and apply advanced methods to enable better planning. Propensity modelling and activation – building and deploying algorithms that ensrue clients can reach their KPIs and targets in automated, streamlined way. Applied AI solutions – build custo agents to help make results more accessible and processes more streamlined.  The structure of the team is in three hubs, each focus on specific role in delivering great work to clients. Client success hub: Deliver client success via Advanced Analytics solutions for our global clients. Solutions are packaging of different capabilities, like MMM, Attribution and Advanced Planning support. Technical capabilities hub: Support capabilities for local markets, regional agencies and clients across the region, ensuring they have support and training to deliver quality work for clients at scale. Research and Innovation hub: Develop solutions for the region’s clients and agencies, in collaboration with markets and global teams. The team  works closely with other functions within Annalect EMEA team, including Client Solutions, Data Operations and Reporting, Enablement and Technology Services and Platform Customization.

SUMMARY: The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and Data Science team to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media. Through cutting edge solutions in analytics and marketing science that will be at your disposal, you will help the biggest brands in the industry with understanding the value of their media, define their optimal media plan, and feed insights straight into their media buying strategies.  You will: Impress clients! Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or attribution), and custom projects on how to optimise media plans to maximise a client’s KPI. Facilitate the best in class! Whether it is being the expert on a new regional data set, or training other analysts on a new solution, you will help ensure that our best practice marketing solutions are supported and effective. Learn and share! As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts. This could include AI agents or optimisation processes , code bases, etc. This role is perfect for an experienced analyst, with existing capabilities like MMM, attribution or advance optimisation of media plans, that wants to broaden their technical capabilities and progress towards the path of a manager in the regional Data Science team. Whilst the focus of the role is measurement-based analytics, as part of the Data Science team there will also be the opportunity to work on broader data science projects that can enhance and innovate our solutions.

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