Field Marketing Senior Lead – Business Development

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

We are looking for a strategic and commercially minded Field Marketing Senior Lead – Business Development to join our Marketing team. This role is focused on helping Kyndryl create new growth opportunities by opening doors in targeted whitespace, building executive relationships, and supporting the development of net-new logo and new-scope pipeline. Business Development Marketing is a proactive growth motion designed to create demand earlier, before an RFP exists. The ideal candidate will partner with Senior Industry Advisors, Sales, Consult, Industry teams, Alliances, Third-Party Advisors, Corporate Affairs, Corporate Communications, and broader Marketing stakeholders to identify priority accounts, shape opportunities, and build pipeline momentum. This person will bring a strong hunting mindset, using data, insights, brand positioning, thought leadership, executive engagement, and advisor influence to help Kyndryl show up in new places, build trust with new decision makers, and progress priority opportunities.

Support the development and execution of Business Development field marketing strategies focused on targeted whitespace, net-new logo, and new-scope opportunities. Partner with Senior Industry Advisors, Sales, Consult, Industry, and Business Development leaders to align on priority accounts, account insights, relationship gaps, and opportunity-creation plans. Use data, insights, AI tools, agents, and account intelligence to identify target accounts, key personas, relationship paths, market triggers, and relevant entry points for Kyndryl. Build and activate targeted marketing plans that help open doors before an RFP exists, including executive events, thought leadership, advisor engagement, alliance activations, and tailored client experiences. Partner with Third-Party Advisors, Alliances, Corporate Affairs, Corporate Communications, and Brand to strengthen Kyndryl’s visibility, credibility, and influence in priority markets and accounts. Support differentiated client experiences, including workshops and co-creation sessions, to help accelerate engagement, demonstrate innovation, and de-risk opportunity progression. Operate with discipline and focus, prioritizing targeted, high-value activities connected to priority accounts, relationship progression, and measurable Business Development outcomes.

You are a strategic field marketer with strong business acumen, a growth mindset, and the ability to connect marketing activity to business outcomes. You are proactive, curious, and comfortable operating in ambiguity. You can connect dots across Sales, Marketing, Alliances, Advisors, Consult, Industry, and executive stakeholders, translating market signals and account intelligence into practical actions that help teams open doors and create momentum. You are customer-focused, data-informed, and collaborative. You care about building trust, creating relevance, and helping Kyndryl show up differently with clients who may not yet know us well. Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of  vaccination  to align with their respective COVID-19  vaccination  policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 7+ years of experience in B2B marketing, field marketing, account-based marketing,