Sr. Specialist, Organic Social
- Location
- Atlanta, GA
- Employment
- Full Time
- Work model
- On-Site
- Level
- Senior
- H-1B history
- 12 approvals (FY2023)
- Posted
About this role
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position
Purpose: As the Sr. Specialist, Content (Organic Social), this person will drive meaningful brand engagement through a platform-first, customer-led content strategy. This role will be responsible for concepting, creating and delivering high-quality content across The Home Depot’s organic social channels, including Instagram, TikTok, Facebook, X, Pinterest and YouTube. You will lead the end-to-end development of content—from content strategy and high-level ideation to hands-on execution. By partnering with our creative Studios, marketing teams and enterprise partners, you will translate complex projects into clear, compelling and brand-aligned stories that empower our customers and drive measurable engagement and ongoing optimization.
Key Responsibilities
60% - Content Creation & Execution - Owns the end-to-end development of organic social content across key platforms (e.g., Instagram, TikTok, Facebook, X, Pinterest, YouTube), using independent creative thinking and techniques to produce high-quality, on-brand work. Develops copy, visuals and video content that meet company standards, brand guidelines and quality expectations, ensuring all deliverables are proofread and error-free. Utilizes tools and systems to efficiently manage workflows and deliver content within prescribed timelines. Applies sound judgment to proactively identify and solve problems, and participates in strategic discussions to share expertise, improve creative outputs and drive innovation across organic social efforts. 20% - Cross-Functional Collaboration & Partnership - Builds strong relationships and partners cross-functionally with key stakeholders, including agencies, creative teams, studio, media, merchandising, marketing, public relations and platform partners. Demonstrates situational adaptability, stepping in to influence direction and drive change to deliver more customer- and brand-centric results. Streamlines workflows and develops solutions to meet project needs, improve efficiency and enable effective collaboration across teams. Serves as social media subject matter expert to partner teams and leaders to highlight best-in-class work. 20% - Project Management - Manages organic social projects from intake through delivery, overseeing timelines and milestones to ensure work stays on track and delivers against objectives. Serves as the day-to-day point of contact for agency partners, providing clear direction and feedback. Owns in-house project timelines and workflows, proactively identifying risks, resolving issues and adjusting plans as needed to meet deadlines and business needs. Direct Manager/Direct Reports:
Position
Reports to Manager Social Community Position has no direct reports Travel Requirements: Typically requires overnight travel less than 5% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On some occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
Excellent written and verbal communication skills Experience: 3-5+ years of experience in organic social media and content creation Collaboration: Highly collaborative team player who is focused, self-motivated and detail-oriented Agility: Comfortable shifting between strategic planning and hands-on execution, with the flexibility to adapt to changing priorities and tight timelines Ability to manage multiple projects at the same time Solid understanding of various marketing tools Strong analytically with demonstrated business planning skills Positive, upbeat, can-do, professional and responsible