VetOne Brand Advancement Specialist MWI

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Job Title: VetOne Brand Advancement Specialist Department: VetOne / Marketing / Brand Management Reports To: [Insert Manager Title] Position Summary The VetOne Brand Advancement Specialist (BAS) plays a key role in supporting the growth and advancement of the VetOne private label business. This position requires a highly collaborative, adaptable professional who can work across multiple functions to drive brand awareness, sales growth, and strategic account engagement. The BAS is responsible for developing training materials, delivering presentations, supporting internal and external meetings, coordinating trade show activities, and contributing to key business communications and initiatives. Success in this role requires a willingness to evolve alongside a rapidly growing private label business and to elevate opportunities within Strategic Accounts and GPO channels.

Identifies, qualifies, and pursues new business opportunities to grow revenue across assigned accounts, territories, or target segments. Develops account and business plans that prioritize customer retention, portfolio expansion, and profitable revenue growth. Prepares proposals, quotations, and solution recommendations in coordination with internal stakeholders, and negotiates commercial terms within approved guidelines. Maintains ongoing communication with existing and prospective customers to understand business needs, strengthen relationships, and progress opportunities through the pipeline. Implements targeted sales and marketing initiatives to increase market penetration and expand demand for relevant service offerings. Investigates and resolves customer issues by coordinating with operations and support teams to protect service quality and account stability. Provides guidance and support to junior team members.   Demonstrate a strong willingness to adapt and evolve with a rapidly growing private label business. Collaborate cross-functionally with  Marketing, VetOne Customer Service, Meetings Management, Strategic Account Managers (SAMs), and Sales teams  to support growth initiatives. Help elevate and drive business opportunities through  Strategic Accounts and Group Purchasing Organizations (GPOs) . Create and present an updated  VetOne PowerPoint deck  to CERs at the beginning of each new quarter through pre-scheduled 30-minute CER meetings. Meeting schedules will be coordinated in advance by CER management. Develop and present  MWI New Hire Training  sessions every 3–6 months, based on onboarding schedules. This includes: Delivering VetOne’s one-hour morning training session Coordinating and preparing afternoon teachback topics and materials Sharing training plans and resources with the new hire team in advance Coordinate  BDS campaign schedules and trainings  in partnership with VetOne leadership and the BDS Director. Responsibilities may include: Conducting Teams training sessions on new products, competitive landscape, and campaign goals Generating target customer lists for the BDS Director based on leadership input Support major industry trade shows, including  VMX (Orlando/January)  and  WVC (Las Vegas/March) , by: Determining featured products for display Confirming booth/display space Coordinating product shipment, setup, return, or transfer to the next event Partnering with Meetings Management on logistics Joining leadership in vendor partner meetings, as appropriate Support  MWI internal meetings  in a variety of capacities, including display table setup, product procurement, and participation in vendor meetings