PSA Sr. Marketing Manager, APAC

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, the UK, and France. As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process. We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have. You’ll report to the Head of International Expansion, APAC, and work onsite from our office in Hong Kong with occasional travel. What You’ll Do: Develop and execute marketing strategies (e.g. Go-To-Market) and plans for growing PSA’s presence in APAC region Analyze marketing data and present executive-level reports on analytics, insights, and findings to senior leadership Manage and own all marketing channels for PSA in APAC region Measure, evaluate and report on marketing initiatives Maintain, coordinate and execute a marketing calendar including: social media, website updates, events, trade shows, product launches,  partnerships, and promotions Oversee the creation of marketing materials including website/social media content, brochures, email campaigns, and presentations Manage corporate and brand PR, media relations, and social media monitoring/crisis management Conduct market research and competitor analysis to identify trends and opportunities. Collaborate with sales, product, and creative design teams to create cohesive brand messaging and campaigns Manage marketing budgets and ensure effective allocation of resources. Track, analyze, and report on campaign performance and ROI Supervise and mentor marketing team members or external agencies as required. Use every marketing tool available to drive meaningful growth in APAC region Work closely with the US Marketing Team to localize global marketing initiatives Build key relationships with community partners and likeminded brands Who You Are: 8+ years of experience in the marketing field, preferably 5+ years as a marketing lead with demonstrated success Fluent in English. Cantonese/Mandarin is a plus. Growth-minded marketer looking to accelerate the territory Expertise handling both strategy and execution of marketing programs from start to finish, comfortable with adapting and prioritizing projects in a fast-changing environment Proven experience with digital marketing tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics) Strong analytical skills and ability to interpret data to drive decisions Good understanding of China digital marketing ecosystem Experience working with global teams across different time zones Experience in trade shows Experience in influencing and facilitating change collaborating with key stakeholders Excellent communication, leadership, and project management and presentation skills. Creative thinker with a strategic