Executive Director, Enterprise Brand Practice

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. About CVS Health   At CVS Health, we are a leading healthcare technology company dedicated to simplifying health   care   one person, one family and one community at a time.  We are committed to transforming the healthcare experience through our integrated offerings, including pharmacy services, health plans, and retail pharmacies and clinics. Our mission is to make healthcare more accessible and affordable for everyone. We believe that a powerful, consistent brand and exceptional creative execution are essential to achieving this mission — building trust, deepening customer relationships, and driving meaningful engagement across every touchpoint.

Summary  : CVS Health is seeking an experienced and visionary Executive Director of Brand Strategy and Identity to lead one of our most essential creative and strategic functions. Reporting to the AVP, Brand Strategy, Digital Design and Production, this critical role   is responsible for   defining, evolving, and protecting our enterprise brand identity — ensuring it is compelling, consistent, and deeply resonant across every customer touchpoint. The Executive Director will build and inspire a high-performing team, drive the articulation of the CVS Health 's   brand positioning, and serve as the internal authority on brand identity (visual, verbal, and sonic) and brand standards and This leader will translate business strategy and customer insights into a cohesive brand story that builds equity, drives engagement, and fuels growth.     Key Responsibilities  : Brand Strategy & Positioning:  Define and evolve the CVS Health   brand strategy, positioning, and architecture, ensuring alignment with enterprise   objectives   and a differentiated presence in the healthcare marketplace.   Identity Leadership:  Develop,   own   and steward the CVS Health identity system (visual, verbal, sonic), overseeing brand standards, guidelines, and governance to ensure consistency and integrity across channels and formats. Lead the development of new identity systems for   new brands   and initiatives.

Management & Development:  Build, lead, and develop a high-performing team of brand strategists and designers fostering a culture of curiosity, creativity, and strategic rigor.   Stakeholder Collaboration:  Partner closely with executive leadership and cross-functional teams    Brand Storytelling:   Champion   the development of compelling, insight-driven brand narratives that connect emotionally with customers, members, and employees, reinforcing CVS Health's purpose and values.   Brand Governance:   Establish   and enforce brand governance frameworks, quality standards, and review processes to protect brand equity and ensure adherence to identity guidelines   enterprise-wide .   Insights & Research:  Leverage consumer research, competitive analysis, and market trends to continuously refine brand strategy and inform creative direction.   Performance Measurement:  Define KPIs for brand health and equity, developing reporting frameworks to   monitor   performance, surface insights, and guide strategic investment decisions.   Innovation:  Stay ahead of emerging brand trends, cultural shifts, and industry developments to keep CVS Health's brand identity fresh, relevant, and future-ready.

Bachelor's degree in Marketing , Communications, Graphic Design, Fine Arts, Business Administration, or a related field;   Master's   degree or MBA preferred.   10+