Customer Marketing Manager - Real World Data

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives. Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives. Work Schedule This is a full‑time, exempt (salaried) position assigned to a First Shift schedule, with standard business hours of Monday through Friday, 8:00 a.m. to 5:00 p.m.  Business needs may occasionally require flexibility in work hours, including earlier, later, or additional hours, with reasonable notice provided when possible.

Sales Enablement & Commercial Support Serve as the primary marketing partner to the RWD commercial organization, ensuring sales teams have the messaging, content, and tools needed to effectively engage customers and accelerate opportunities. Develop and maintain sales enablement materials including sales presentations, customer leave-behinds, objection handling guides, competitive battlecards, solution overviews, FAQs, executive briefing materials, and product messaging guides. Partner with Commercial, Product Management, and Medical to create customer presentations and customized content that support strategic customer meetings, business development opportunities, and executive engagements. Equip the sales team with consistent messaging and value propositions across products, disease datasets, and platform capabilities, ensuring alignment throughout the customer journey. Identify content gaps by partnering with commercial teams, gathering field feedback, and incorporating customer insights into future marketing and enablement materials. Support product launches by developing internal launch communications, sales readiness materials, training resources, and customer-facing assets that enable successful commercialization. Customer Marketing & Campaign Execution Plan and execute integrated go-to-market plans for new RWD products and platform capabilities, and strategic initiatives, ensuring alignment with business objectives and commercial priorities. Manage integrated marketing campaigns across digital channels, email, website, social media, paid media, webinars, conferences, and account-based marketing programs to generate awareness, engagement, and qualified pipeline. Support industry conferences, customer events, webinars, and product launches by developing messaging, promotional campaigns, booth content, and post-event engagement strategies. Develop customer-centric messaging, positioning, and value propositions tailored to pharmaceutical and biotechnology audiences, translating complex scientific and technical capabilities into clear, compelling marketing communications. Create and maintain customer-facing marketing assets including solution briefs, thought leadership, case studies, web content, landing pages, conference materials, customer presentations, videos, and campaign content that support the customer journey. Partner with Digital Marketing and Analytics teams to optimize campaign performance, monitor marketing KPIs, measure ROI, and identify