Prime Digital Consultant

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Summary The Prime Digital Consultant shapes and leads the digital retail customer experience strategy for Caterpillar’s Building Construction Products (BCP) division. In this role, you will work cross-functionally to understand needs, identify opportunities, and support solutions that create a more seamless and positive digital experience throughout the online customer retail journey.

(Job Duties): Develops, maintains, and communicates the digital retail strategy, while ensuring alignment to the BCP division’s priorities and growth objectives. Main areas of focus include Online Machine Inventory and Build & Price experiences. Documents capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the digital retail experience. Utilizes customer engagement data to understand the effectiveness of strategy implementation, while being able to pivot to address new opportunities as they arise. Drives cross-functional stakeholder alignment and provides communications regarding project goals and the overall roadmap execution. Analyzes market trends, user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.   Monitors and reviews effectiveness of digital product capabilities and new-feature launches and recommends elements to scale at a regional or global level.   What You Will Have (Core Skills): Customer Focus: Ability to understand customer experience needs and translate into practical solutions, and support actions that improve the overall digital experience. Strategic planning: Influences development, communication, and execution of the BCP division’s digital strategy, initiative roadmap. Strategic thinking: Maintains a big-picture view of opportunities and competitive dynamics across the BCP division’s digital retail experience. Relationship Management: Ability to build trust, manage expectations, and maintain productive working relationships with direct team members and internal partners. Influencing: Ability to listen actively, develop persuasive recommendations, and gain alignment across teams without relying on direct authority. Top Candidates Will Also Have Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field. 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role. Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps. Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners. Strong analytical skills with experience leveraging customer insights, behavioral data, market trends, and performance metrics to drive decisions. Experience managing or influencing digital product initiatives across multiple stakeholder groups. Excellent written and verbal communication skills, including requirements documentation and executive-level presentations. Proven ability to prioritize competing demands and operate effectively in a fast-paced, matrixed environment.

The position is located in Cary, North Carolina Relocation assistance is available Visa sponsorship and ISE are not available Expected travel in