Sr. Manager, Media and Demand Generation

OVERVIEW OF ROLE The Senior Manager, Marketing APAC is responsible for leading the regionalization and execution of consumer, brand and regional marketing initiatives across Asia Pacific for Silversea.   Reporting to the Managing Director APAC and AVP Marketing, the role is accountable for the successful implementation of regional marketing plans that drive brand awareness, guest acquisition, loyalty engagement and market activation across Asia and Australia/New Zealand.   The role serves as the primary local marketing lead for the Silversea brand in APAC, ensuring global marketing strategies are effectively localized and executed within regional markets while maintaining alignment with global brand standards.   The position works closely with regional Sales, Commercial, Revenue Management and Global Marketing teams to maximize marketing effectiveness, improve campaign performance and support long-term business growth.   This role is part of the APAC Silversea Leadership team and is expected to represent the company and the marketing function accordingly.   KEY RESPONSIBILITIES MARKETING STRATEGY & PLANNING

Develop and execute annual APAC marketing plans (spanning AUNZ and Asia markets) aligned to commercial priorities and global marketing objectives. Support effective allocation of marketing investment and ROI measurement. Translate global marketing initiatives into relevant and effective regional programs and campaigns. Provide market intelligence, customer insights and competitive analysis to influence global marketing strategies. Provide recommendations on marketing priorities, resource allocation and activity planning. Advocate for APAC market needs and identify growth opportunities and emerging trends. Partner with regional leadership teams to align marketing priorities with commercial objectives. Act as a trusted advisor to commercial leaders through marketing insights and recommendations. Leverage centralized marketing capabilities, content, technology and analytics to maximize efficiency and effectiveness. Collaborate closely with regional Commercial Planning, Revenue Management and Sales teams to ensure marketing efforts support key business objectives. Monitor campaign effectiveness and recommend optimizations to improve ROI and business outcomes. Manage regional agencies and partner relationships where local support is required.

CONSUMER & BRAND MARKETING

Lead all consumer and brand marketing activities across Australia, New Zealand and Asia. Ensure all regional marketing activity aligns with Silversea's premium luxury brand positioning. Develop and execute tactical and strategic campaigns focused on guest acquisition and lead generation. Drive awareness and preference for the Silversea brand through integrated marketing programs. Manage local adaptation and execution of global campaigns. Oversee brand assets, messaging and marketing materials to ensure consistency across all markets. Identify opportunities for local partnerships, events and initiatives that enhance brand presence.

LOYALTY & CUSTOMER ENGAGEMENT

Support regional loyalty marketing initiatives and programs for Venetian Society members. Develop and execute engagement activities that strengthen customer retention and repeat purchase. Identify opportunities to enhance guest experience through relevant marketing communications and programs.

CAMPAIGN EXECUTION & PERFORMANCE

Manage the implementation of integrated marketing campaigns across paid, earned and owned channels. Work with internal stakeholders and external agencies to ensure campaigns are delivered on time and within budget. Ensure campaign measurement frameworks are established and maintained. Monitor performance against agreed KPIs and provide regular reporting and insights. Utilize data, analytics and customer insights to continuously improve marketing effectiveness.

STAKEHOLDER & AGENCY MANAGEMENT

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