Working Student (f/m/d) - Sales Development & Demand Generation (SAP Customer Experience)

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.    In this role, you’ll:

Drive outbound demand generation campaigns for our SAP Customer Experience (CX) Partner-Led Territory (PLT) team in the German market Plan and execute multi-channel outreach – email, LinkedIn and phone, in close collaboration with & and Marketing Research and qualify target accounts and decision-makers across Manufacturing, Retail and Consumer Products industries Prepare pitch decks, customer-facing collateral and campaign assets Keep CRM data clean & run sequences in Outreach; track and report on campaign performance Take ownership of your own campaigns, test what works, and iterate together with the team

Student (f/m/d) at a university or university of applied sciences Preferred fields of study: Business Administration, Marketing, Sales Management, Communications, Business Informatics or comparable Computer skills / tools: confident with Microsoft Office (especially PowerPoint and Excel); first exposure to Outreach, LinkedIn Sales Navigator & MS Office is a plus Language skills: fluent in German (written and verbal – essential for the DACH market) and fluent in English Soft skills: proactive and self-organized, curious mindset, strong communicator, team player who enjoys picking up the phone and engaging with customers Nice to have: first experience in sales, marketing, SDR/BDR or any customer-facing role Working from the Berlin office is required approx. 2 days per week.

Where you belong You’ll join SAP Customer Experience (CX) – our portfolio around commerce, sales, service, marketing and customer data solutions that helps companies build lasting customer relationships. Within SAP CX you’ll sit inside the Partner-Led Territory (PLT) sales team for Germany, winning new customers together with our partner ecosystem. Our mission: grow SAP CX in the German mid-market by combining SAP’s category-leading technology with the hands-on expertise of our partners. Day to day, we run outbound demand generation campaigns, qualify opportunities, host joint events with partners, and collaborate closely with Marketing, Solution Advisory and Partner Management. You’ll work alongside experienced sales professionals, get early exposure to enterprise B2B SaaS, and own campaigns and accounts from day one. It’s not just selling software – it’s about trust, transforming businesses and helping the world run better. ​ Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.   We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe