Associate, Brand Strategy and Activation

Become a part of our caring community   The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives. Working closely with cross-functional teams, the Associate supports strategic planning, brand governance, activation, and enablement efforts that strengthen brand awareness, differentiation, and customer engagement. As the Associate, Brand Strategy & Activation , you will help shape how Humana's insurance brands come to life across the enterprise. This role, reporting into the Associate Director of Brand Strategy, supports the management, activation, and adoption of brand strategy by translating customer, market, competitive, and business insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives. You will partner with cross-functional stakeholders to ensure brand priorities are consistently applied across touchpoints while supporting strategic planning, activation, governance, and enablement efforts. This role is ideal for an emerging brand strategist who is passionate about understanding customers, solving business challenges, and helping teams bring a brand to life in meaningful ways.

Responsibilities Support the development and activation of brand strategy by synthesizing customer, market, competitive, and business insights into actionable recommendations. Support activation planning and execution, including project coordination, stakeholder alignment, and implementation. Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints. Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience. Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, and training materials. Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, and tone of voice. Leverage consumer, market, and competitive insights to inform brand recommendations and activation opportunities. Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities. Help synthesize findings and key learnings into clear, actionable recommendations for stakeholders. Use your skills to make an impact   Required Qualifications Bachelor's degree 3+ years of experience in brand strategy, brand management, marketing, communications, or a related field. Experience supporting integrated marketing campaigns or brand activation initiatives. Understanding of brand positioning, messaging frameworks, and brand management principles. Strong project management, communication, and collaboration skills. Strong written, verbal, presentation, and relationship-building skills. Demonstrated ability to collaborate effectively across cross-functional teams. Ability to manage multiple projects and stakeholders in a fast-paced environment.

Degree in Marketing, Communications, Business, or related field. Experience in healthcare, insurance, agency, financial services, consumer packaged goods, or another regulated industry. Experience developing briefs, activation plans, training materials, or brand guidance resources. Experience leveraging consumer and market insights to support strategic decision-making. Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes. Experience working with creative agencies or external partners.

Occasional